Dr. Bushra – Associate Professor, Jagan Institute of Management Studies, Rohini, Delhi
This is Dr. Bushra, currently serving as an Associate Professor at Jagan Institute of Management Studies (JIMS), Rohini, Delhi. I hold a PhD in Behavioural Finance and am UGC NET (Management) qualified. My academic background includes an MBA in Finance, M.Com, B.Com (Hons), and B.Ed., which collectively form a strong foundation in the disciplines of finance, commerce, and education.
With over 15 years of teaching experience, I have been engaged in delivering a wide range of subjects in the areas of finance and accounts. My core areas of interest include Behavioural Finance, Financial Management, Accounting, and Investment Analysis. I am passionate about blending theoretical knowledge with practical insights to enhance student learning and engagement in the classroom.
EDUCATION
I am a doctorate in Behavioural Finance
RESEARCH, TEACHING, or OTHER INTERESTS
Finance, General Economics, Econometrics and Finance, Economics, Econometrics and Finance, Multidisciplinary
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Scopus Publications
Scopus Publications
Digital financial literacy and financial well-being Bushra, Maroof Ahmed Mir Emerging Perspectives on Financial Well Being, 2024 Digital financial literacy prioritizes the knowledge and abilities required to conduct financial transactions on digital platforms. A person who possesses digital financial literacy is capable of utilizing digital devices to enhance their financial decision-making process. The ubiquitous nature of financial technology (fintech) generates opportunities for digital literacy education and training. In the digital age, digital financial literacy is likely to assume a greater significance as an educational component. Individuals assume greater accountability for their financial planning as a result of the emergence of the ‘gig' economy. The objective of this chapter is to provide guidance to educators and others regarding the manner in which fundamental understanding of digital technologies and financial literacy education can equip individuals to utilize fintech. This study focuses to investigate the relationship between digital financial literacy and the financial well-being in the contemporary digital economy.
Demography of Investors and Behavioral Biases - An Empirical Study Scms Journal of Indian Management, 2023
Evaluation of Investor’s Financial Attitude towards Trading Activity during Pandemic Bushra ., Shalini Srivastav, Asheesh Pandey Purushartha, 2022 Investors’trading activities are influenced by their financial attitudes. Even though existing research has recognized and investigated their relationship, behavioral assessments and financial attitude still poses questions. Furthermore, there is a lack of evidence about the trading activity of retail investors in the instance of a health crisis, like COVID-19 pandemic. The aim of study is to fill in the gaps in the existing literature by studying the relative impact of five dimensions of financial attitude on trading activity of retail investors’during the pandemic. We have used five dimensions to measure financial attitude such as financial anxiety, optimism of investors, financial security, self-control, and the need for precautionary savings. We collected 512 responses from retail investors with the help of a structured questionnaire. We analyzed financial attitude and trading activity using SEM to establish the structural relationship. The observed findings disclosed that self-control is the dominant variable followed by financial security, need for precautionary savings, financial anxiety, and optimism.
