Business, Management and Accounting, Economics, Econometrics and Finance, Business, Management and Accounting, Finance
8
Scopus Publications
71
Scholar Citations
4
Scholar h-index
2
Scholar i10-index
Scopus Publications
Mobile Banking Usage Cost as Moderating Relationships Impact on Consumer Satisfaction M Ramesh Kumar, Senthamizhselvi A, Kavya Pattem, Suesh Kumar Pandey, V Mouneswari, Venkata Rao Vusa, Ramamurthy Bedaduri International Research Journal of Multidisciplinary Scope, 2025 Currently, mobile access is rapidly increasing across the globe. Mobile services have expanded from simple voice calls to advanced financial transactions. Banks and non-banking enterprises facilitate facilities. Mobile banking services offer consumers a wide range of convenient facilities to consumers. The current study focuses on the elements of efficiency, cost, regulatory support, relative advantage, and responsiveness that impact customer satisfaction with mobile banking services of Indian public sector banks in Telangana. In this investigation, a structured questionnaire and measurement items were adopted, and the survey was conducted in selected Telangana cities using stratified random sampling. A convenience sampling method was adopted for choosing the data collection areas in India. The current study used primary data from 262 respondents to test hypotheses, perform model path analysis and model fitting, and evaluate the validity and reliability of the data. The study outcome revealed that, convenience on customer satisfaction was not significantly impacted. However, the moderation analysis, which considers the costs related to mobile use, shows positive significance. Public sector banks should place a high premium on developing more user-friendly and accessible mobile banking applications and integrating financial services. By improving mobile banking and simplifying app navigation, banks can leverage convenience to increase customer satisfaction.
Impact of Financial Literacy on Financial Self-Efficacy and Well-Being by X Generation Rajesh Mamilla, Srinivasa Rao Kasisomayajula, Ramamurthy Bedaduri International Research Journal of Multidisciplinary Scope, 2025 This study examines the financial literacy of Generation X, focusing on dimensions such as financial awareness, experience, skills, self-efficacy, and overall financial well-being. The purpose is to understand the financial well-being Status by the X generation through financial literacy. A quantitative research design was employed using practical surveys distributed to a diverse 264 sample of Generation X individuals. Adopting convenience sampling, conducted survey in selected areas in Andhra Pradesh. The Data analysis was performed structural equation modelling, to identify relationships between financial literacy and wellbeing. The results show a significant positive relationship between financial literacy components and financial well-being and highlight that improved financial awareness and skills lead to increased financial self-efficacy. Additionally, the analysis shows that personal financial experiences significantly influence individuals' confidence in managing their finances. The discussion highlights the need for targeted financial education programs that address the unique challenges facing Generation X, particularly in an increasingly complex financial landscape. The implications of this research are far-reaching.
E-Commerce Risk Perception and Management: A Bibliometric Review (1995–2023) Highlighting Theoretical Insights and Future Directions Ramamurthy Bedaduri, Srinivasa Rao Kasisomayajula, V Mouneswari, Rajesh Mamilla International Research Journal of Multidisciplinary Scope, 2025 The use of e-commerce is growing daily all over the world. Risk perception and e-commerce management are enhanced by technological advancements. Review analysis examines how risk management and perception have evolved in ecommerce. The bibliometric analysis of the study used Scopus metadata from 1995 to 2023. The meta-data retrieval procedure takes into account the inclusion and exclusion procedures. This study investigated a literature progress status, identified the leading contributor to the production of literature. In addition, review investigation can observe cluster analysis based on keyword occurrences using VosViewer. An annual review of research output from 2004 shows a significant rise, with substantial peaks in 2010 and 2011, suggesting rising concerns and complexity regarding ecommerce threats. The overall trend, driven by evolving digital transaction challenges, demonstrates a consistent academic interest in the subject, notwithstanding changes. The study includes geographical research productivity, regional perspectives, key sources, and many aspects of e-commerce risk management. With emerging economies like Brazil and Indonesia gaining traction, a geographical analysis finds China as the largest donor, followed by the United States, Taiwan, the United Kingdom, and India. Well-known conferences and publications are valuable resources. The paper identifies seven topic clusters, respective of supply-chain risk, consumer trust, behavioural intentions, service quality, new trends, privacy concerns, and technological adoption. Dealing with these gaps will assist in defining ecommerce risks and guiding policies aimed at increasing consumer trust and digital transaction security. These results highlight research gaps, supported theories, and scholarly research problems.
SHG Women-Promoted MSMEs’ FinTech Adoption: Impact on Sustainable Financial Performance with Innovation Practices as a Mediator Ramamurthy Bedaduri, Rajesh Mamilla, K. Reddy Praneeth Financial Innovation for Global Sustainability, 2025 SHGs play a crucial role in developing micro, small, and medium enterprises (MSMEs) by providing microcredit to women living below the poverty line. Despite the significant impact of FinTech on MSME performance, SHG women encounter challenges in adopting these technologies due to limited technological knowledge and resistance to change within MSME management. This study investigates the impact of FinTech on MSME performance, as well as the relationship between FinTech adoption and innovation. Scholars conducted the survey across six mandals in Chittoor district, following a pilot study, using a structured questionnaire and simple random sampling. We assessed the validity and reliability of the data followed by path measurement and bootstrapping analysis to verify the hypothesis. Results indicate that FinTech adoption enhances sustainable financial performance and positively influences marketing and financial innovation, although these innovations do not directly support financial sustainability. Policymakers and development agencies should implement capacity-building programs to promote FinTech literacy and marketing innovation strategies, thereby improving operational efficiency, competency, and innovation practices for sustainable enterprise development.
Exploring trends and dynamics in women’s entrepreneurship research: A bibliometric analysis of survey questionnaires and emerging themes Ramamurthy Bedaduri, Rajesh Mamilla Multidisciplinary Reviews, 2024 Women’s entrepreneurship plays a pivotal role in societal progress and economic development, fostering diversity, innovation, and inclusive growth. This review paper examines the significance of women entrepreneurship research through a multifaceted lens, encompassing surveys, questionnaires, and bibliometric analyses, spanning from 1985 to 2023. By utilizing the Scopus database and employing bibliometric analysis with VOSviewer, this study investigated trends, prominent authors, contributing institutions, and funding sources. While existing research has made progress, significant gaps remain, particularly in understanding cultural and socioeconomic contexts. By utilizing bibliometric analysis, this study identifies prominent authors, research areas, source institutions, nations, and funding sponsors contributing to the field. Moreover, it identifies emerging themes such as access to finance, post-COVID-19 entrepreneurship, rural and youth entrepreneurship, and human capital sustainability. By elucidating these factors, this research offers insights for policymakers, practitioners, and researchers to enhance support and promote women’s entrepreneurship globally.
X-Gen Women Entrepreneur Competence Behavior with Tech Ramamurthy Bedaduri, Rajesh Mamilla International Research Journal of Multidisciplinary Scope, 2024 Self-Help Groups (SHGs) are critical in empowering female entrepreneurs by promoting self-employment and economic prospects. These groups promote entrepreneur empowerment events and encourage members to adopt competitive behavioral norms. However, despite SHG aid, Generation X (Gen-X) women entrepreneurs have difficulties in adopting technology, reducing their competitiveness. This study investigates the influence of technology adoption on competitive behavioral practices among Gen-X women entrepreneurs within SHGs in India. Drawing on the Theory of Planned Behavior and Technology, a questionnaire adapted from prior research is utilized, employing a five-point Likert scale. Structural Equation Modeling (SEM) with technology adoption as a moderator is conducted using Partial Least Squares (PLS). Data collection involves convenience sampling, with 230 respondents in the final analysis. The study initially assesses reliability and validity, then conducts path analysis, and finally employs bootstrapping via SMART-PLS. The results indicate that Gen-X women in SHGs demonstrate significant positive entrepreneurial competency behaviors, and similarly, the analysis on technology adoption moderation also shows positive significance. The study suggests that providing training and resources to enhance technology-driven entrepreneurship can promote gender-based social equity and inclusion. It underscores the importance of managerial and policymaker support in facilitating technology adoption among women entrepreneurs in SHGs, thus bolstering their competitiveness in the contemporary business milieu.
X-generation SHG women entrepreneurs behavioural practices – application on theory of planned behaviour using CB-SEM with modification indices Ramamurthy Bedaduri, Subhendu Kumar Pradhan International Journal of Process Management and Benchmarking, 2024 This study focuses on analysing the self-help group (SHG) self-employed women of Generation X in terms of marketing, services, accounting, and strategy. The major goal is to utilise planned behaviour theory in the framework of AMOS structural equation modelling to get a thorough knowledge and evaluation of these entrepreneurial behaviours. Modification indices are used to assess the model's fit, and numerous metrics are used to assure the study's validity, including Cronbach's alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), validity, and reliability. Path analysis is used to evaluate theories and look into how modification indices affect how well a model fits in AMOS. According to the research, Generation X SHG women business owners regularly participate in promotional efforts. The results emphasise the significance of understanding and supporting the commercial objectives of Generation X SHG women entrepreneurs. They also have important implications for future entrepreneurship research.
POST COVID-19: ECO-FRIENDLY WOMEN ENTREPRENEURS SUSTAINABILITY DEVELOPMENT ON TBL COMPONENTS Ramamurthy Bedaduri, Subhendu Kumar Pradhan Journal of Law and Sustainable Development, 2023 Purpose: This study aimed to identify the sustainable development of the Triple Bottom Line (TBL) components by SHG women entrepreneurs who launched eco-friendly businesses during COVID-19 with microfinance assistance.
 
 Theoretical framework: TBL is accessible through economic, political, and environmentally sustainable development. These three components contribute to the sustainable development of SHG women entrepreneurs through entrepreneurship practices. The SDGs include women's development on their global agenda.
 
 Design/methodology/approach: This study considers the TBL accomplishments and research journal articles published between 2003 and 2022 by 75 eco-friendly entrepreneurs. The qualitative study analyzes sustainable development TBL components and capital budgeting analysis utilizing primary data from newly formed eco-friendly SHG women entrepreneurs.
 
 Findings: A women's entrepreneurial empowerment study has been undertaken globally. This research looks at how eco-friendly SHG women entrepreneurs get economic, political, and environmental backing for their business practices. The SHG women achieved the Sustainable Development Goals.
 
 Research, Practical & Social implications: The study's findings advocate for an empirical analysis of the accomplishments of eco-friendly women entrepreneurs and the microfinance team's promotion of eco-friendly entrepreneurs for sustainability.
 
 Originality/value: Eco-friendly entrepreneurial practises help women's economic growth and environmental sustainability through using microfinance and SHG networks. Women's political awareness is enhanced via entrepreneurial activity.
RECENT SCHOLAR PUBLICATIONS
Mobile Banking Usage Cost as Moderating Relationships Impact on Consumer Satisfaction V Pandey, VR Vusa, R Bedaduri 2025
SHG Women‐Promoted MSMEs’ FinTech Adoption: Impact on Sustainable Financial Performance with Innovation Practices as a Mediator R Bedaduri, R Mamilla, KR Praneeth Financial Innovation for Global Sustainability, 457-493 , 2025 2025 Citations: 3
Impact of Financial Literacy on Financial Self-Efficacy and Well-Being by X Generation R Mamilla, SR Kasisomayajula, R Bedaduri 2025 Citations: 1
E-Commerce Risk Perception and Management: A Bibliometric Review (1995–2023) Highlighting Theoretical Insights and Future Directions R Bedaduri, SR Kasisomayajula, V Mouneswari, R Mamilla 2025 Citations: 2
Bibliometric Review of Fintech Research in the Indian Context from 1998 to 2023 using VOSviewer Bedaduri, and Dr. Rajesh Mamilla Startup-Fintech challenges and Opportunities: India's Economic development … , 2024 2024
Microfinance and Women: Bibliometric Review with Current Status, and Future Research Directions B Ramamurthy, SK Pradhan Review of Economics and Finance 23, 1911-1928 , 2024 2024
Exploring trends and dynamics in women’s entrepreneurship research: A bibliometric analysis of survey questionnaires and emerging themes R Bedaduri, R Mamilla Multidisciplinary Reviews 7 (11), 2024266-2024266 , 2024 2024 Citations: 5
X-Gen Women Entrepreneur Competence Behavior with Tech R Bedaduri, R Mamilla 2024 Citations: 1
X-Generation SHG Women Entrepreneurs Behavioural Practises - Application on Theory of Planned Behaviour using CB-SEM with Modification Indices Bedaduri, and Subhendu International Journal of Process Management and Benchmarking 18 (2), 216-230 , 2024 2024
Post Covid-19: Eco-Friendly Women Entrepreneurs Sustainability Development on Tbl Components R Bedaduri, SK Pradhan International Journal of Professional Business Review: Int. J. Prof. Bus … , 2023 2023 Citations: 7
A study on Relationship between Liquidity and Profitability of Selected Indian Tyres Companies BSR Murthy, M Vrramakrishna, MMMP Naik International Journal for Research in Applied Science & Engineering Technology , 2022 2022 Citations: 1
Engineering and MBA Students' Adoption of Online Learning Platforms: An Analysis of Perceptions, Support, and Engagement B Ramamurthy, PRSDR Gotte International Research Stars , 2022 2022
Research Stars Association BSR Murthy, GS Jayesh 2020
Management Practices Opportunities and Challenges BSRMDAS Kumar ISBN : 9789388805575 1, 1-200 , 2019 2019
STRUCTURE OF INDIAN BANKING SYSTEM PPR B S R MURTHY, DINAVAHI KANAKA DURGA Management Practices Opportunities and challenges, 161-165 , 2019 2019
MSME POLICY REGULATORY AND LEGAL FRAMEWORK IN INDIA BSR MURTHY Management Practices Opportunities and challenges, ISBN : 9789388805575 1 … , 2019 2019
CUSTOMER SATISFACTION ON JIO COMMUNICATION TO MEDCHAL IN TELANGANA BSR MURTHY Management Practices Opportunities and challenges 1, 108-117 , 2019 2019
Predicting bankruptcy of heritage foods company by applying Altman’s Z-score model BSR Murthy, K Manyam, K Sravanth, M Ravikumar International journal of innovative research in technology (IJIRT) 4 (12) , 2018 2018 Citations: 23
Trumble of E-Commerce on Indias Commerce Clicks V/S Bricks BSR Murthy, M Kethan International Journal for Research in Applied Science & Engineering … , 2018 2018 Citations: 1
A Study on Comparative Financial Statement of Hatsun Agro Product Ltd (With Reference Last Five Financial Year 2013 To 2017) BSR Murthy, K Manyam, M Manjunatha International Journal for Science and Advance Research In Technology JSART 4 … , 2018 2018 Citations: 25
MOST CITED SCHOLAR PUBLICATIONS
A Study on Comparative Financial Statement of Hatsun Agro Product Ltd (With Reference Last Five Financial Year 2013 To 2017) BSR Murthy, K Manyam, M Manjunatha International Journal for Science and Advance Research In Technology JSART 4 … , 2018 2018 Citations: 25
Predicting bankruptcy of heritage foods company by applying Altman’s Z-score model BSR Murthy, K Manyam, K Sravanth, M Ravikumar International journal of innovative research in technology (IJIRT) 4 (12) , 2018 2018 Citations: 23
Post Covid-19: Eco-Friendly Women Entrepreneurs Sustainability Development on Tbl Components R Bedaduri, SK Pradhan International Journal of Professional Business Review: Int. J. Prof. Bus … , 2023 2023 Citations: 7
Exploring trends and dynamics in women’s entrepreneurship research: A bibliometric analysis of survey questionnaires and emerging themes R Bedaduri, R Mamilla Multidisciplinary Reviews 7 (11), 2024266-2024266 , 2024 2024 Citations: 5
SHG Women‐Promoted MSMEs’ FinTech Adoption: Impact on Sustainable Financial Performance with Innovation Practices as a Mediator R Bedaduri, R Mamilla, KR Praneeth Financial Innovation for Global Sustainability, 457-493 , 2025 2025 Citations: 3
E-Commerce Risk Perception and Management: A Bibliometric Review (1995–2023) Highlighting Theoretical Insights and Future Directions R Bedaduri, SR Kasisomayajula, V Mouneswari, R Mamilla 2025 Citations: 2
Impact of Financial Literacy on Financial Self-Efficacy and Well-Being by X Generation R Mamilla, SR Kasisomayajula, R Bedaduri 2025 Citations: 1
X-Gen Women Entrepreneur Competence Behavior with Tech R Bedaduri, R Mamilla 2024 Citations: 1
A study on Relationship between Liquidity and Profitability of Selected Indian Tyres Companies BSR Murthy, M Vrramakrishna, MMMP Naik International Journal for Research in Applied Science & Engineering Technology , 2022 2022 Citations: 1
Trumble of E-Commerce on Indias Commerce Clicks V/S Bricks BSR Murthy, M Kethan International Journal for Research in Applied Science & Engineering … , 2018 2018 Citations: 1
Financial Strength Analysis of Unitech Company Using Altman’s Z score Model Z Altman 2018 Citations: 1
Profitability and Liquidity Ratios Analysis: An Empirical Study of Panyam Cements & Mineral Industries LTD. BR MURTHY, M KALPANA, SP RAO CLEAR International Journal of Research in Commerce & Management 8 (8) , 2017 2017 Citations: 1
Mobile Banking Usage Cost as Moderating Relationships Impact on Consumer Satisfaction V Pandey, VR Vusa, R Bedaduri 2025
Bibliometric Review of Fintech Research in the Indian Context from 1998 to 2023 using VOSviewer Bedaduri, and Dr. Rajesh Mamilla Startup-Fintech challenges and Opportunities: India's Economic development … , 2024 2024
Microfinance and Women: Bibliometric Review with Current Status, and Future Research Directions B Ramamurthy, SK Pradhan Review of Economics and Finance 23, 1911-1928 , 2024 2024
X-Generation SHG Women Entrepreneurs Behavioural Practises - Application on Theory of Planned Behaviour using CB-SEM with Modification Indices Bedaduri, and Subhendu International Journal of Process Management and Benchmarking 18 (2), 216-230 , 2024 2024
Engineering and MBA Students' Adoption of Online Learning Platforms: An Analysis of Perceptions, Support, and Engagement B Ramamurthy, PRSDR Gotte International Research Stars , 2022 2022
Research Stars Association BSR Murthy, GS Jayesh 2020
Management Practices Opportunities and Challenges BSRMDAS Kumar ISBN : 9789388805575 1, 1-200 , 2019 2019
STRUCTURE OF INDIAN BANKING SYSTEM PPR B S R MURTHY, DINAVAHI KANAKA DURGA Management Practices Opportunities and challenges, 161-165 , 2019 2019
Publications
1. Bedaduri, R, & Mamilla. R (2024) Exploring trends and dynamics in women entrepreneurship research: A bibliometric analysis of survey questionnaires and emerging themes, Multidisciplinary Reviews, 7(11), 2024266.
2. Bedaduri, R, & Mamilla. R (2024) X-Gen Women Entrepreneur Competence Behavior with Tech usages as a moderate, International Research Journal of Multidisciplinary Scope. 5(3):432-446, DOI:
3. Bedaduri, R, & Pradhan, S. K. (2024). X-Generation SHG Women Entrepreneurs Behavioral Practices - Application on Theory of Planned Behavior using CB-SEM with Modification Indices, International Journal of Process Management and Benchmarking, No.2, . DOI: 10.1504/.
4. Bedaduri, R, & Pradhan, S. K. (2023). Post Covid-19: Eco-Friendly Women Entrepreneurs Sustainability Development on TBL Components. Journal of Law and Sustainable Development, 11(2), e632.
