Anantha Subramanya Iyer K .N.

@bschool.cms.ac.in

Associate Professor, Management - Marketing Area
CMS Business School, Jain University

Anantha Subramanya Iyer K .N.


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https://researchid.co/asiyer1

EDUCATION

PhD in Marketing,
Masters in Marketing Management
Bachelors in Computer Science

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Management of Technology and Innovation, Business and International Management, Tourism, Leisure and Hospitality Management
28

Scholar Citations

3

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Applied Research for Growth, Innovation and Sustainable Impact
    HA Patrick, R Krishnamoorthy
    Taylor & Francis , 2025
    2025.0
    Citations: 1
  • Evaluating Marketing and Promotional Effectiveness on Social Media and Bookmarking Platforms
    IKNA Subramanya, PS Rao, K Sangeetha
    Applied Research for Growth, Innovation and Sustainable Impact, 394-399 , 2025
    2025.0
  • Crucial Elements for Success in the Interior Design Industry
    IKNA Subramanya, S Parappagoudar, S Rai
    Applied Research for Growth, Innovation and Sustainable Impact, 19-23 , 2025
    2025.0
  • Mapping the Knowledge Domain of Machine Learning Methods in Performance Evaluation
    TM Babu, A Nallasivam, S Mahalakshmi, ASL KN, CM Thakar, C Selvaraj
    Interdisciplinary Approaches to AI, Internet of Everything, and Machine … , 2025
    2025.0
  • Strategic Competency Development in Indian Tourism: Harnessing Digital Transformation, Sustainability, and Human Capital
    H Kumar, D Nilkant, KR Gayathri, SIKN Anantha, P Kiran
    Empowering Sustainable Performance and Competitive Advantage in Tourism, 127-168 , 2025
    2025.0
    Citations: 2
  • Internet of Things and Sustainability: Opportunities and Challenges
    S Mahalakshmi, ASI KN, A Nallasivam, S Madan, S Kautish
    Digital Technologies to Implement the UN Sustainable Development Goals, 257-273 , 2024
    2024.0
    Citations: 2
  • Optimizing Green Power and Green Energy Through Digital Technologies
    ASI KN, M S, K Desai, S Kautish
    Digital Technologies to Implement the UN Sustainable Development Goals, 275-304 , 2024
    2024.0
    Citations: 5
  • Universal Access to Internet and Sustainability: Achieving the UN's Sustainable Development Goals
    A Nallasivam, ASI KN, K Desai, S Kautish, S Ghoshal
    Digital Technologies to Implement the UN Sustainable Development Goals, 235-255 , 2024
    2024.0
    Citations: 2
  • Marketing in the Digital Age: Leveraging Technology for Sustainability
    KNAS Iyer, NBS Nagojappa, M Kanjanapathy, SH Kumar
    Utilizing Technology for Sustainable Resource Management Solutions, 194-217 , 2024
    2024.0
    Citations: 4
  • Technology’s Role in Sustainable Urban Development in Smart Cities
    S Hemanth Kumar, K Prabha, S Mahalakshmi, N Dinesh, ...
    Advances in Human Resources Management and Organizational Development; Singh … , 2024
    2024.0
    Citations: 7
  • Impact of financial innovation and financial inclusion on sustainable rural development
    S Umakanth, H Kumar, ASI KN
    The journal of contemporary issues in business and government 29 (3), 6-19 , 2023
    2023.0
  • Impact of financial innovation and financial inclusion on sustainable rural development
    H Kumar, ASI KN
    Journal of Contemporary Issues in Business and Government Vol 29 (03) , 2023
    2023.0
  • A systematic review of the variety of printing in the construction industry and its effect on the labor market
    M Rastogi, V Pancholi, KAS Iyer, Y Kaushik
    Multidiscip. Rev 6 , 2023
    2023.0
    Citations: 1
  • Revolutionizing Warehouse Management With Image Processing: A Review of Current Trends and Future Directions
    KNAS Iyer, S Mahalakshmi, SH Kumar, A Nallasivam, C Selvaraj
    Handbook of Research on Thrust Technologies’ Effect on Image Processing, 420-432 , 2023
    2023.0
    Citations: 1
  • MBA Specialization as Moderating Determinants of Social Network Influencers.
    ASIKN Krishna Koppa, Anitha Nallasivam
    BHU Management Review (Print) - https://bhu.ac.in/Images/files/134-148.pdf … , 2022
    2022.0
  • Is Personal Selling as a Promotion Tool Still Effective in Pharmaceutical Sector?
    M Govindaraj, R Satish Kumar, KN Anantha Subramanya Iyer
    Journal of Positive School Psychology 6 (8), 7002-7014 , 2022
    2022.0
    Citations: 2
  • A Study on Customer Preference and Value Delivery Analysis of Network Marketing Companies
    ASI K N
    Bengaluru , 2020
    2020.0
  • K., & Kautish, S.(2024). Optimizing green power and green energy through digital technologies
    AS Iyer, D KN
    Digital technologies to implement the UN sustainable development goals, 275-304 , 0
    Citations: 1
  • STRATEGIC MANAGEMENT: A FRAMEWORK FOR ACHIEVING ORGANIZATIONAL SUCCESS IN TODAY'S COMPETITIVE ENVIRONMENT
    AS Iyer
    Fundamentals of Strategic Management, 1 , 0
  • " The Dark Side of Influencer Marketing: Exploring Issues of Authenticity, Disclosure, and Trust
    A Nallasivam, S Mahalakshmi, ASI KN, D Nilkant

MOST CITED SCHOLAR PUBLICATIONS

  • Technology’s Role in Sustainable Urban Development in Smart Cities
    S Hemanth Kumar, K Prabha, S Mahalakshmi, N Dinesh, ...
    Advances in Human Resources Management and Organizational Development; Singh … , 2024
    2024.0
    Citations: 7
  • Optimizing Green Power and Green Energy Through Digital Technologies
    ASI KN, M S, K Desai, S Kautish
    Digital Technologies to Implement the UN Sustainable Development Goals, 275-304 , 2024
    2024.0
    Citations: 5
  • Marketing in the Digital Age: Leveraging Technology for Sustainability
    KNAS Iyer, NBS Nagojappa, M Kanjanapathy, SH Kumar
    Utilizing Technology for Sustainable Resource Management Solutions, 194-217 , 2024
    2024.0
    Citations: 4
  • Strategic Competency Development in Indian Tourism: Harnessing Digital Transformation, Sustainability, and Human Capital
    H Kumar, D Nilkant, KR Gayathri, SIKN Anantha, P Kiran
    Empowering Sustainable Performance and Competitive Advantage in Tourism, 127-168 , 2025
    2025.0
    Citations: 2
  • Internet of Things and Sustainability: Opportunities and Challenges
    S Mahalakshmi, ASI KN, A Nallasivam, S Madan, S Kautish
    Digital Technologies to Implement the UN Sustainable Development Goals, 257-273 , 2024
    2024.0
    Citations: 2
  • Universal Access to Internet and Sustainability: Achieving the UN's Sustainable Development Goals
    A Nallasivam, ASI KN, K Desai, S Kautish, S Ghoshal
    Digital Technologies to Implement the UN Sustainable Development Goals, 235-255 , 2024
    2024.0
    Citations: 2
  • Is Personal Selling as a Promotion Tool Still Effective in Pharmaceutical Sector?
    M Govindaraj, R Satish Kumar, KN Anantha Subramanya Iyer
    Journal of Positive School Psychology 6 (8), 7002-7014 , 2022
    2022.0
    Citations: 2
  • Applied Research for Growth, Innovation and Sustainable Impact
    HA Patrick, R Krishnamoorthy
    Taylor & Francis , 2025
    2025.0
    Citations: 1
  • A systematic review of the variety of printing in the construction industry and its effect on the labor market
    M Rastogi, V Pancholi, KAS Iyer, Y Kaushik
    Multidiscip. Rev 6 , 2023
    2023.0
    Citations: 1
  • Revolutionizing Warehouse Management With Image Processing: A Review of Current Trends and Future Directions
    KNAS Iyer, S Mahalakshmi, SH Kumar, A Nallasivam, C Selvaraj
    Handbook of Research on Thrust Technologies’ Effect on Image Processing, 420-432 , 2023
    2023.0
    Citations: 1
  • K., & Kautish, S.(2024). Optimizing green power and green energy through digital technologies
    AS Iyer, D KN
    Digital technologies to implement the UN sustainable development goals, 275-304 , 0
    Citations: 1
  • Evaluating Marketing and Promotional Effectiveness on Social Media and Bookmarking Platforms
    IKNA Subramanya, PS Rao, K Sangeetha
    Applied Research for Growth, Innovation and Sustainable Impact, 394-399 , 2025
    2025.0
  • Crucial Elements for Success in the Interior Design Industry
    IKNA Subramanya, S Parappagoudar, S Rai
    Applied Research for Growth, Innovation and Sustainable Impact, 19-23 , 2025
    2025.0
  • Mapping the Knowledge Domain of Machine Learning Methods in Performance Evaluation
    TM Babu, A Nallasivam, S Mahalakshmi, ASL KN, CM Thakar, C Selvaraj
    Interdisciplinary Approaches to AI, Internet of Everything, and Machine … , 2025
    2025.0
  • Impact of financial innovation and financial inclusion on sustainable rural development
    S Umakanth, H Kumar, ASI KN
    The journal of contemporary issues in business and government 29 (3), 6-19 , 2023
    2023.0
  • Impact of financial innovation and financial inclusion on sustainable rural development
    H Kumar, ASI KN
    Journal of Contemporary Issues in Business and Government Vol 29 (03) , 2023
    2023.0
  • MBA Specialization as Moderating Determinants of Social Network Influencers.
    ASIKN Krishna Koppa, Anitha Nallasivam
    BHU Management Review (Print) - https://bhu.ac.in/Images/files/134-148.pdf … , 2022
    2022.0
  • A Study on Customer Preference and Value Delivery Analysis of Network Marketing Companies
    ASI K N
    Bengaluru , 2020
    2020.0
  • STRATEGIC MANAGEMENT: A FRAMEWORK FOR ACHIEVING ORGANIZATIONAL SUCCESS IN TODAY'S COMPETITIVE ENVIRONMENT
    AS Iyer
    Fundamentals of Strategic Management, 1 , 0
  • " The Dark Side of Influencer Marketing: Exploring Issues of Authenticity, Disclosure, and Trust
    A Nallasivam, S Mahalakshmi, ASI KN, D Nilkant