Management of Technology and Innovation, Business, Management and Accounting, Business and International Management
4
Scopus Publications
Scopus Publications
Governance and audit blind spots in enterprise AI adoption: Evidence from emerging digital economies Anik Ghosh, Antony Raj J. M., Abhishek Majhi, R. Arul moli, A. R. Mishra, Pavithra G Edpacs, 2026 As enterprise artificial intelligence (AI) continues to rapidly expand throughout the new digital economies, there have been several governance, audit, and cybersecurity challenges that demand new organizational frameworks or structures to address. This research investigates governance gaps and audit challenges of the adoption of enterprise AI, explainability shortcomings, dispersed responsibility frameworks, cybersecurity challenges, limited real-time monitoring, and regulatory discrepancies in digitally transformed economies. This study is based on a systematic literature review and thematic analysis approach, which aims at exploring the relationship between governance maturity and organizational resilience from a multi-faceted perspective of governance theories, institutional theory, and socio-technical systems perspectives. To explore the relationship between governance maturity and organizational resilience in a multi-faceted way, the study employs the systematic literature review and thematic analysis method, which is based on the theoretical approaches of governance theory, institutional theory, and socio-technical systems perspectives. The results show that governance problems often occur when technological change occurs at a faster pace than governance and audit capacity. The study proposes an overall enterprise AI governance and audit assurance framework, combining strategic governance, enterprise operational controls, continuous assurance, cybersecurity resiliency, and regulatory alignment.
Delivery process of inbound goods during the supply chain from fulfillment centers International Journal of Supply Chain Management, 2020
Brand connecting with people in the aspect of emotional advertising towards societal benefits and awareness Dr.R. Punniyamoorthy*, , Dr. R. Arulmoli, and International Journal of Engineering and Advanced Technology, 2019 Advertisement is an important tool to introduce brand to people in current market scenario. Emotional advertising is one such option of which can differentiate one brand to the others and will create a bond between the producers and consumers and can easily register the brand in people mind. Emotions can transcend cultural, linguistic, demographic, and social boundaries. Previously, advertisers were only focusing on the utility feature of the product but now the whole scenario has been changed. This study investigates the effect of emotional advertisements on Brand Recognition, Recall and Societal benefits towards Fast moving consumer goods (Food and Beverages, Household Care Products and Personal Care/ Hygiene products). We endeavor to display the predecessors to the emotional reaction variable by building up a lot of speculations foreseeing emotional response and exactly test the theories utilizing information from 115 participants with 69 matrix questionnaires on four dimensions. This study confirms that the emotional appeal creates significant effect on brand registration by the consumers at the point of purchase.
Brand connecting with people in the aspect of emotional advertising towards societal benefits and awareness International Journal of Innovative Technology and Exploring Engineering, 2019
RECENT SCHOLAR PUBLICATIONS
Delivery Process of Inbound Goods during the Supply Chain from Fulfillment Centers R Punniyamoorthy, R Arulmoli Int. J Sup. Chain. Mgt Vol 9 (2), 1115 , 2020 2020
MOST CITED SCHOLAR PUBLICATIONS
Delivery Process of Inbound Goods during the Supply Chain from Fulfillment Centers R Punniyamoorthy, R Arulmoli Int. J Sup. Chain. Mgt Vol 9 (2), 1115 , 2020 2020
