Examining the effect of social entrepreneurship on organizational sustainability of social enterprise: a quantitative evidence from emerging markets Anshu Rani, Pavithra Salanke, Pragati Priyadarshinee, Madhu B.K, Jyothi E. Singh Journal of Entrepreneurship in Emerging Economies, 2026 Purpose In the past, social entrepreneurship (SE) research has focused on what social entrepreneurs are doing; however, research capturing the behavioral orientation underlying social entrepreneurship, termed social entrepreneurship orientation (SEO), is limited in emerging markets. Therefore, this study aims to examine the effect of SEO on social enterprise sustainability in the Indian context. Design/methodology/approach After the extensive literature review and based on the theory of behavioral entrepreneurship, an SEO construct is presented to examine this effect on social enterprise sustainability. The research design of this research paper is a quantitative survey approach and a custom-made structured questionnaire is used to collect data. A total sample of 242 Indian entrepreneurs has been considered for research analysis. Convenient sampling techniques were used and to validate the construct’s model, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used. Findings The findings of the study show that four behavioral dimensions of SEO have a significant positive effect on social enterprise sustainability. Understanding the essential characteristics of SE highlights the importance of entrepreneurs’ behavioral orientation for the long-term viability of SE in emerging markets, thus beneficial to SE research and practitioners. Research limitations/implications This study enhances the academic understanding of social entrepreneur orientation theory by analyzing its attributes through a quantitative methodology in emerging markets such as India. Educational institutions and training firms can leverage this study to cultivate the personality traits of SEO, thereby fostering the growth of sustainable social enterprises. However, the cross-sectional design, reliance on self-reported data and focus on Indian social enterprises may limit the application of the study’s findings. Practical implications Policymakers should allocate resources to social venture incubators. Educational institutions should integrate SEO principles into the entrepreneurship curriculum. Originality/value This research contributes to the existing empirical findings on SE by identifying SEO as a distinct behavioral construct and provides significant insights into what motivates SEO in challenging socio-economic environments. Overall, the study clarifies the factors responsible for sustainable social enterprise, a critical need of our time.
Employee Commitment (EC) and Leadership Styles (LS): An Evaluation of the Evidence Post-COVID and Suggestions for the Future Dr. Pavithra Salanke, N. Jayashree, A. Nagaraj Subbarao, Dr. Anshu Rani Indian Journal of Information Sources and Services, 2026 Leadership styles and their impact on employee commitment (EC) have been the subject of a re-evaluation as a result of the COVID-19 pandemic, which has substantially altered workplace dynamics. This study examines the association between leadership styles—transformational, transactional, and laissez-faire—and different aspects of employee commitment in Indian workplaces following the pandemic. A quantitative research design was employed to collect data from 312 employees across various sectors using structured surveys. Statistical analyses, such as correlation, regression, t-tests, ANOVA, and post hoc (Duncan’s) tests, were utilized to investigate the associations. The results indicate that transformational leadership positively affects both affective and normative commitment, whereas transactional leadership impacts continuance commitment. Demographic variables, including age, gender, and job tenure, were identified as moderators of the LS-EC relationship. This study emphasizes the necessity for adaptive leadership models in organizational contexts following COVID-19 and offers recommendations for HR practitioners aimed at promoting sustainable employee engagement. These insights are particularly pertinent for emerging economies such as India, where leadership practices must adapt to swift changes in the workplace.
Scenario Planning Shiny Mathew, Dr. Anshu Rani International Encyclopedia of Business Management, 2025
Social customer relationship management (S-CRM) Ruchika Sharma, Anshu Rani, Megha Kumar, Shiffu Abrol Social Customer Relationship Management Social CRM in the Era of Web 4 0, 2022 Customer relationship management (CRM) has evolved significantly in recent years, from a strategy that focused exclusively on developing financial links with clients to one that fosters both transactional and interactional interactions. As a result, a new type of CRM called social customer relationship management (SCRM) or CRM 2.0 has emerged. This research presents and builds a conceptual model to address the connections between customer relationship management, social media technologies, customer engagement, positive word of mouth, and brand loyalty. Adding to the conventional relevance of customer relationship management, this study presents how Social CRM has become the need of the hour. This research would be helpful to both service and product-based organisation. A conceptual model has been developed to show how social media technologies lead to both positive word of mouth and brand loyalty. SCRM (social customer relationship management) is a new paradigm that influences customer-organization relationships by allowing customers to govern the connection via social media.
EXAMINING THE EFFECT OF ELECTRONIC WORD OF MOUTH (EWOM) COMMUNICATION ON PURCHASE INTENTION: A QUANTITATIVE APPROACH Anshu Rani, Mercy Toni, H. N. Shivaprasad Journal of Content Community and Communication, 2022 In the digital age, electronic word-of-mouth (eWOM) communication has grown to be the most powerful influence on customer behaviour. However, the growing body of evidence raises concerns about credibility and eWOM quality. Various factors related to the source, message, medium and receiver of eWOM were collected by an extensive literature review. Aiming to synthesise existing research, this study seeks to determine the factors that contribute to eWOM's success as a wholesome construct. It also operationalises eWOM's measure. The research design of this study is quantitative and uses a structured questionnaire to collect data from eWOM givers and seekers in the online environment. The scale items were gathered from previous research and tested for dimensionality using „Factor Analysis‟ to validate the eWOM construct. There is evidence to show that eWOM effectiveness can be measured to determine purchase intention. E-commerce has developed rapidly, and it is time to take advantage of this growth by measuring the eWOM construct comprehensively from a customer‟s perspective.
An Empirical Analysis of Receiver's Psychological Characteristics in eWOM Engagement Anshu Rani, Shivaprasad H. N. International Journal of Cyber Behavior Psychology and Learning, 2022 Customer engagement in e-commerce (CEE) is paramount to success and CEE can be achieved by engaging customers in eWOM. However, every customer perceives the eWOM message from their perspective. There is a limited number of studies conducted on Receiver’s characteristics of eWOM and hence, the purpose of this research is to analyse the different personal characteristics of the Receivers of eWOM and their influence on eWOM communication’s effectiveness. The quantitative research is carried out with the help of existing scales items from relevant literature. The final analysis included 503 responses. Further, EFA, CFA and Structural Equation Modelling techniques are used to determine the empirical relationships among variables. Five major characteristics of Receivers were identified to understand their relationship with purchase intention, attitude change and brand image. The paper found a significant relationship between hypothesized variables. This study will contribute to the likelihood of profiling receivers and significantly improve the impact of eWOM on e-engagement.
Dynamics of User-Generated Content in Industry 4.0 Anshu Rani, Ruchika Sharma, Pavithra S., Raghvendra Kumar Singh Encyclopedia of Data Science and Machine Learning, 2022 User-generated content (UGC) has grown in popularity in recent times. The researchers have examined the significance of UGC on consumer behaviour in the era of Industry 4.0. Therefore, measuring UGC in eWOM communication will allow stakeholders to evaluate their effectiveness on the internet and amplify the digital process needed to perform modern marketing. A comprehensive literature review has been conducted to piece together the disparate pieces of knowledge to comprehend the entire conceptual framework of UGC. Several research papers have been classified into seven categories, each of which could elaborate on the concepts of UGC, eWOM, UGC/eWOM effect, factors of source credibility, factors of content credibility, receiver's behaviour, and platform credibility in order to conceptualize the concept under consideration. The goal is to connect ideas available in the literature and offer a comprehensive picture of UGC by focusing on the future research perspective. UGC and eWOM will let firms strategize their resources and effort.
