Alexandra O'Neill

@isg.pt

Professor

A certified trainer, writer, and consultant, with 20-year experience as a Team and Project leader. With a track record of international assignments in economics, business, finance, audit, sales, production, and general management up to corporate General Head of Department responsibilities. Performing these functions in multinational Corporate Groups, enabled the acquisition of know how in complex, multidisciplinary Group and Project, integration, and leadership assignments, including strategic management, international business, corporate governance, cultural adaptation and development, corporate procedures and processes definition and implementation, team and project management, corporate budgeting, planning and control.

EDUCATION

Alexandra O’Neill holds a Ph.D. in Business Administration, Management and Strategy from Instituto Superior de Ciências do Trabalho e da Empresa, a M.Sc. in Business Administration and Management, from Instituto Superior de Ciências do Trabalho e da Empresa, Executive M.Sc. in Business Administration from INDEG-IUL ISCTE Executive Education, a Specialization in Engineering from Instituto Superior Técnico | Universidade Nova de Lisboa | LNEC, a B.Sc. (5 year licenciatura) in Engineering from Instituto Superior Técnico and an ATPL(A) Certified Pilot License.

RESEARCH, TEACHING, or OTHER INTERESTS

Business and International Management
10

Scopus Publications

Scopus Publications

  • Tourism Resilience and Value Capture in Mauritius: Evidence from Tourist Arrivals and Gross Tourism Earnings, 2010–2025
    Mariana Inácio Marques, João Caldeira Heitor, Alexandra O’Neill
    Tourism and Hospitality, 2026
    Mauritius, as a Small Island Developing State (SIDS), depends heavily on tourism and is therefore exposed to external shocks; this study examines how the sector’s performance and value capture evolved from 2010 to 2025, with particular attention to the COVID-19 disruption and subsequent recovery. The analysis uses only secondary data, combining arrivals and source-market breakdowns published by the Ministry of Tourism with the monthly series of gross tourism earnings released by the Bank of Mauritius. Trends and seasonality are described for both arrivals and earnings, and three indicators are derived to support interpretation: revenue per arrival (as a proxy for value capture), the intensity of seasonality, and the concentration of source markets. The results document the magnitude of the pandemic-related break, trace the timing of the rebound, and show how value capture and market concentration shifted between the pre- and post-COVID periods. The paper concludes by discussing the implications for resilience in island destinations, highlighting the need for diversification and higher-value positioning, and proposing a replicable monitoring approach that can be updated as new official data become available.
  • Driving heritage: the role of the Museu do Caramulo in shaping automobile tourism and regional identity in Portugal
    Rui Caldeira, João Caldeira Heitor, Mariana Marques, Alexandra O’Neill
    Journal of Policy Research in Tourism Leisure and Events, 2026
  • Taxing for Change: Fiscal Policies and Sustainable Clothing Purchases in Portugal
    Alexandra O’Neill, Mariana Marques, Lúcia Piedade
    Studies in Systems Decision and Control, 2025
  • Preface
    Innovative Strategies in Aviation Management and Marketing, 2025
  • Innovative Strategies in Aviation Management and Marketing
    Innovative Strategies in Aviation Management and Marketing, 2025
  • Proactivity, a Need, or a Trendy Word?
    Alexandra O’Neill, Mariana Marques
    Lecture Notes in Networks and Systems, 2024
  • Breaking the habit: The impact of tobacco taxation on smoking behavior
    Alexandra O’Neill, Mariana Marques
    Journal of Infrastructure Policy and Development, 2024
    Objective: This study investigates the influence of tobacco prices on consumption habits among 200 smokers in Lisbon, Portugal, focusing on generational preferences and perceptions of tobacco taxes. Methods: A cross-sectional survey was conducted using a quantitative approach. Participants were categorized by generational cohort, and data on tobacco consumption types, awareness of tobacco taxes, and opinions on tax increases were collected. Statistical analyses were used to explore relationships and predictors. Results: Findings reveal that 46.5% of participants favored heated tobacco, 37.0% smoked cigarettes, and 16.5% consumed other types like roll-your-own tobacco and electronic cigarettes. Significant generational differences were observed, with older cohorts predominantly smoking cigarettes (51.5%), while Generation Z showed a preference for heated tobacco (55.2%). Most smokers (79.5%) were aware of tobacco taxes, with diverse opinions on their purpose: revenue generation (44.0%), consumption reduction (44.5%), and indifference (11.5%). Despite this awareness, 60.5% reported no change in consumption habits due to tax increases. Conclusion: The study underscores the complexity of tobacco consumption behaviors influenced by price and generational factors. While heated tobacco gains popularity among younger smokers, traditional cigarettes remain prevalent among older cohorts. The findings highlight challenges in tobacco control policies, suggesting a need for comprehensive strategies integrating price measures with targeted educational and cessation interventions to effectively reduce tobacco use across different generations.
  • What Factors Influence the Purchase Intent of Maritime Cruise Tourists Regarding Portuguese Souvenirs?
    Pedro Alves, Alexandra O’Neill, Mariana Marques
    Studies in Systems Decision and Control, 2024
  • Do Air Transport Passengers Value Sustainability?
    Lúcia Piedade, Alexandra O’Neill, Mariana Marques, Vasco Valente, Duarte Gordinho
    Studies in Systems Decision and Control, 2024
  • Artificial Intelligence Making Decisions in the Cockpit, Now, or Not Yet?
    Lúcia Piedade, Alexandra O’Neill, Mariana Marques, André Costa, Martim Baptista
    Studies in Systems Decision and Control, 2024