Dr. Aarti Joshi is a distinguished academic leader, currently serving as the Dean of the Faculty of Management at RK University. With more than two decades of experience in the fields of higher education, research, training, and entrepreneurship, she has established herself as a visionary educator, a decisive leader, and a passionate mentor.
She is internationally certified as a trainer, project manager, and life coach, and is widely recognized for her ability to integrate innovation, optimism, and practical insights into academia. Dr. Joshi’s work spans management, entrepreneurship, sustainability, and multidisciplinary research, making her contributions deeply relevant to the challenges and opportunities of today’s fast-changing world.
Her research and publications are widely respected, and she has guided several students and young scholars towards impactful academic contributions.
As a keynote speaker and thought leader, Dr. Joshi has addressed diverse audiences across managemen
EDUCATION
Ph.D in Management; MBA in Marketing and Systems; BCA; UGC NET Exam cleared
RESEARCH, TEACHING, or OTHER INTERESTS
Business, Management and Accounting, Marketing, Strategy and Management, Organizational Behavior and Human Resource Management
11
Scopus Publications
17
Scholar Citations
3
Scholar h-index
Scopus Publications
An empirical study on social media and modern marketing strategies in Nepal Seema Shukla, Aarti Joshi Digital Transformation and Sustainability of Business, 2025 This study looks into how social media and modern marketing techniques affect consumers’ purchase decisions. A non-probability convenience sample of 150 social media users from the Kathmandu valley is surveyed. A quantitative research design was adopted for the investigation. For data analysis, multiple regression, ANOVA, correlation, and descriptive statistics were used. Every piece of information was gathered from original sources. The results demonstrate social media’s effects on marketing tactics, including sales, advertising, promotion, strategy development, and customer communication. The findings demonstrated that marketing correspondence via social media affects customers’ curiosity in purchasing products made available on social media. According to these results, social media is among the most appropriate channels for delivering marketing communications.
Examining digital tools’ influence on Indian students’ higher education decisions: A brief review on impactful marketing Bindiya Pethania, Aarti Joshi Digital Transformation and Sustainability of Business, 2025 In recent times, the worldwide arena of student recruitment has turned intensely competitive for higher education institutions. Universities and academic establishments are actively working to enhance their reputations, in still greater trust, and draw in a more extensive pool of potential students. As a result, it becomes crucial for higher education institutions to cultivate and fine-tune their marketing strategies. Amid the various strategies at their disposal, digital marketing stands out as one of the most powerful methods for promoting educational services. This review seeks to explore the importance of digital marketing and advertising in influencing the decision-making processes of students.
Silence is not always golden: Exploring the causes and consequences of employees’ silence in the IT sector Suryanarayana Y Murthyl, B. S. Ravi Chandra, Aarti Joshi Digital Transformation and Sustainability of Business, 2025 Silence among employees in the IT sector can have significant consequences for organizational effectiveness and cybersecurity practices. This research paper explores the causes and consequences of employee silence within the IT sector. Drawing upon a combination of qualitative and quantitative research methods, including interviews and surveys with IT professionals, the study aims to uncover the factors that contribute to employee silence and its impact on organizational communication, decision-making processes, and overall cybersecurity posture. The findings highlight the role of organizational culture, fear of retribution, lack of trust, and perceived futility of speaking up as key causes of employee silence in the IT sector. Moreover, the study reveals that employee silence can lead to critical information gaps, missed opportunities for innovation, increased vulnerability to cyber threats, and a negative work environment. The implications of these findings are discussed in terms of promoting open communication, fostering a supportive organizational climate, and developing strategies to encourage employee voice in the IT sector. This research contributes to a deeper understanding of the dynamics of employee silence in the context of IT and provides practical recommendations for organizations to enhance their cybersecurity practices through encouraging employee engagement and participation.
Cities in India and their MSW management: A literature analysis Aarti Joshi, Kumar S. Venkata Shiva, D. Vamsi, Parth Raval Digital Transformation and Sustainability of Business, 2025 Indian cities face significant environmental challenges in managing municipal solid waste (MSW). Inadequate handling of MSW presents hazards to the population. Research suggests that a significant proportion of MSW, around 90%, is disposed of in open dumps and landfills in an inappropriate manner. This incorrect disposal method presents potential dangers to both human health and the environment. The objective of this study is to examine the features, production, gathering, transference, discarding, and handling techniques of MSW in India. This paper assessed the current state of municipal solid waste management (MSWM) in Indian cities and identified key challenges. Thorough analysis of MSW treatment technologies, including an evaluation of their advantages and disadvantages. The report finishes by proposing strategies to motivate authorities and researchers to improve the existing arrangement.
A study analyzing student’s behavior towards preference for abroad studies Alankar Trivedi, Jitendra Manglani, Jeet Madhani, Aarti Joshi Digital Transformation and Sustainability of Business, 2025 Internationalization has made people aware about different places around the world and made them knowledgeable about difference in conditions existing at their place and overseas. This made people desirable for people to go abroad and settle there. And for this, getting an overseas education is one of the feasible ways. Thus, one can easily say that there is multitude of factors contributing in making people to decide to go abroad. These factors may fall into external or internal factors. Also, attractiveness of one of the features of places abroad may also be the primary cause to go abroad. This paper needs to find that which set of factors can be considered as the primary cause of going foreign for education. Multivariate analysis will reveal that political factors are least effective in decisions of going abroad. Also, it was revealed during the study that Canada is the most preferred country for overseas education.
Enhancing financial transparency in digital eco-system: A smart PLS analysis Jitendra Manglani, Parth Raval, Bhumika Tanna, Aarti Joshi Digital Transformation and Sustainability of Business, 2025 This research investigates the dynamics of enhancing financial transparency in Rajkot’s digital ecosystem, focusing on the interplay between digital platforms, data security, regulatory frameworks, trust, and financial transparency. Through a diverse sample representation, the study employs structural equation modeling and statistical analyses to uncover key relationships. Findings reveal digital platforms significantly influence trust, emphasizing the importance of user experience and accessibility. Regulatory frameworks emerge as influential in shaping trust, underscoring the need for effective governance. However, the non-significant link between data security measures and trust prompts a reevaluation of current approaches. The study further establishes a robust connection between trust and financial transparency, signifying trust’s foundational role. These insights offer valuable implications for policymakers and businesses seeking to fortify digital financial systems, promoting transparency and trust in Rajkot’s digital landscape.
Analyzing the effect of portfolio turnover, expense ratios, and risk: A comparative study between thematic and large cap funds Parth Raval, Bhumika Tanna, Pooja Pandya, Aarti Joshi Digital Transformation and Sustainability of Business, 2025 In mutual fund Investment, understanding various factors that determines the performance of portfolio is very crucial for both Investors and for fund managers. This research paper study the relationship between portfolio turnover, expense ratio and risk among thematic and large cap funds. The purpose of our research is to find influence of these parameters on the performance of fund. Portfolio turnover denotes the frequency with which assets are bought and sold within the portfolio by the fund manager. Expense ratio determines cost of managing your fund and its influence of return. Risk will provide comprehensive understanding how fund reflects different uncertainties in the market. The 10-year analysis showed interesting results wherein portfolio turnover is weakly positively correlated for thematic funds and large cap funds, while expense ratio is weakly negatively correlated for both types of funds. It is moderately positively related for risk for large cap funds but surprisingly moderately negatively correlated for thematic funds.
The investigation of CGI characters resembling cartoons on consumer behavior Aarti Joshi, S. Sunnetha, T. Raja Reddy, Kuldeep Jobanputral Digital Transformation and Sustainability of Business, 2025 Neuromarketing is used to analyze traditional and modern advertising methods’ subconscious impacts. According to studies tracing advertising from stone and papyrus to online media, content generation requires money and current advertising employs pictures, words, and fame. Recent viewpoints highlight the relevance of subtle signals like colors and music in nonconscious consumer participation, urging marketers to include attention, attitudes, and emotions in ad design. The literature review discusses neuromarketing’s role in consumer behavior and emotions’ influence on advertising. It examines consumer behavior, goals, and choices, particularly how personal goals impact purchases and idea priming. Dual-processing theories study how emotions, goals, and attention impact decision-making. Finally, to understand advertising’s subliminal impact, the study promotes employing several senses and reducing reason in storytelling. Empathetic narratives and personalized advertising challenge compelling messaging. A delicate balance between product innovation, familiarity, and usability creates consumer preferences, and marketers should balance novelty with expectation, according to studies.
Measuring the impact of brand management and WOM: A behavioral intention with social media marketing Vishal Tidake, Darshil Shah, Aarti Joshi, Rakesh Sarvaiya, Pratima Shukla, Ravi Rajai Digital Transformation and Sustainability of Business, 2025 Consumers today are influenced by social media interactions and brand views via electronic word-of-mouth (EWOM) in digitized ecosystems. Changes in customer behavior brought about by technology advances create a number of possibilities and challenges for organizations involved in social media marketing operations. The more organizations learn about their customers’ behavior, the easier it is for them to communicate with them using strategies like content marketing via digital mediums. The study looks at the influence of brand management and word-of-mouth (WOM) on consumer buying behavior using social media marketing operations. A meticulously designed pull strategy for promoting a brand through social media networks may result in more consumer involvement with corporations along with their social networking organizations, eventually increasing the brand’s popularity through customer-generated EWOM.
Measuring the impact of brand management and WOM: A behavioral intention with social media marketing V Tidake, D Shah, A Joshi, R Sarvaiya, P Shukla, R Rajai Digital Transformation and Sustainability of Business, 36-39 , 2025 2025
Analyzing the effect of portfolio turnover, expense ratios, and risk: A comparative study between thematic and large cap funds P Raval, B Tanna, P Pandya, A Joshi Digital Transformation and Sustainability of Business, 421-424 , 2025 2025
A study analyzing student's behavior towards preference for abroad studies A Trivedi, J Manglani, J Madhani, A Joshi Digital Transformation and Sustainability of Business, 339-342 , 2025 2025
Enhancing financial transparency in digital eco-systemml: A smart PLS analysis J Manglani, P Raval, B Tanna, A Joshi Digital Transformation and Sustainability of Business, 416-420 , 2025 2025
Examining digital tools' influence on Indian students' higher education decisions: A brief review on impactful marketing B Pethania, A Joshi Digital Transformation and Sustainability of Business, 195-198 , 2025 2025
Explore the role of trust models in the B2B market for dehydrated food powder buying intention R Khaire, A Joshi, J Nagvadia, R Sarvaiya, P Shukla, R Rajai Digital Transformation and Sustainability of Business, 31-35 , 2025 2025
Cities in India and their MSW management: A literature analysis A Joshi, KSV Shiva, D Vamsi, P Raval Digital Transformation and Sustainability of Business, 351-355 , 2025 2025
An empirical study on social media and modern marketing strategies in Nepal S Shukla, A Joshi Digital Transformation and Sustainability of Business, 382-386 , 2025 2025
The investigation of CGI characters resembling cartoons on consumer behavior A Joshi, S Sunnetha, TR Reddy, K Jobanputral Digital Transformation and Sustainability of Business, 364-368 , 2025 2025
FACTORS INFLUENCING THE YOUTHS’INTEREST ON AGRICULTURAL ENTREPRENEURSHIP IN NAWALPARASI DISTRICT, NEPAL S Shukla, A Joshi SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES 21 (1), 85-92 , 2025 2025
Silence is not always golden: Exploring the causes and consequences of employees' silence in the IT sector SY Murthyl, BSR Chandra, A Joshi Digital Transformation and Sustainability of Business, 283-288 , 2025 2025 Citations: 3
India’s Digital Diplomacy: Leveraging Social Media for Global Influence A Joshi, J Siddhapura, P Suchak, L Mawewe International Journal of Research Culture Society 9 (4), 10-15 , 2025 2025 Citations: 1
India’s Influence in the Global South: Guiding Leadership, Facing Challenges, and Embracing Opportunities JP Siddhapura, P Suchak, A Joshi, BS Morvadiya Multidisciplinary International Journal of Research and Development 4 (4), 49-56 , 2025 2025 Citations: 1
Factors Influencing Consumer Attitude and Intentions Towards Using Mobile Wallet In India–An Empirical Study T Ranpariya, A Joshi (UGC Care Listed Group-I Journal) , 2024 2024 Citations: 3
Factors Driving Adoption of Blockchain Technology in Education, Supply Chain and Financial Services: A Review Paper AA Rajdev, K Bhatt, A Raninga, A Joshi, S Suneetha International Conference on Computational Intelligence in Machine Learning … , 2023 2023
Factors Influencing Acceptance of Fin-tech Service Amongst Banking Customers: An Empirical Analysis with an Extended TAM Model T Ranpariya, A Joshi Available at SSRN 5095056 , 2023 2023
FACTORS INFLUENCING MOBILE PAYMENT SERVICES AND THE ROLE OF GENDER: EXTENDING THE UTAUT MODEL WITH PRIVACY RISK ASSESSMENT T Ranpariya, A Joshi Sankalpa 13 (2), 1-10 , 2023 2023
Factors Influencing Acceptance of Fin-tech Service Amongst Banking Customers T Ranpariya, A Joshi Orissa Journal of Commerce , 2023 2023
An Analysis on Digital Payment System (Google Pay) Using Unified Theory of & use of Technology (Utaut) Model T Ranpariya, A Joshi Education and Society (शिक्षण आशण समाज)(UGC Care Journal), , 2023 2023 Citations: 1
Factors influencing acceptance of Fin-Tech Service amongst banking customers: An Empirical Analysis with an extended TAM Model AR Tushar Ranpariya, Aarti Joshi Orissa Journal of Commerce 44 (3), 59-72 , 2023 2023
MOST CITED SCHOLAR PUBLICATIONS
Factors Driving the Adoption of UPI Services based on UTAUT Model T Ranpariya, A Joshi, A Rajdev Sustainable Development – Challenges, Opportunities, and the way Forward, 5-11 , 2021 2021 Citations: 7
Silence is not always golden: Exploring the causes and consequences of employees' silence in the IT sector SY Murthyl, BSR Chandra, A Joshi Digital Transformation and Sustainability of Business, 283-288 , 2025 2025 Citations: 3
Factors Influencing Consumer Attitude and Intentions Towards Using Mobile Wallet In India–An Empirical Study T Ranpariya, A Joshi (UGC Care Listed Group-I Journal) , 2024 2024 Citations: 3
India’s Digital Diplomacy: Leveraging Social Media for Global Influence A Joshi, J Siddhapura, P Suchak, L Mawewe International Journal of Research Culture Society 9 (4), 10-15 , 2025 2025 Citations: 1
India’s Influence in the Global South: Guiding Leadership, Facing Challenges, and Embracing Opportunities JP Siddhapura, P Suchak, A Joshi, BS Morvadiya Multidisciplinary International Journal of Research and Development 4 (4), 49-56 , 2025 2025 Citations: 1
An Analysis on Digital Payment System (Google Pay) Using Unified Theory of & use of Technology (Utaut) Model T Ranpariya, A Joshi Education and Society (शिक्षण आशण समाज)(UGC Care Journal), , 2023 2023 Citations: 1
Service Quality & Customer Satisfaction: A Case Study on Fine Dine Restaurants in Rajkot District During Pandemic. S Mashru, A Joshi, NS Bajeja Turkish Online Journal of Qualitative Inquiry 12 (9) , 2021 2021 Citations: 1
Measuring the impact of brand management and WOM: A behavioral intention with social media marketing V Tidake, D Shah, A Joshi, R Sarvaiya, P Shukla, R Rajai Digital Transformation and Sustainability of Business, 36-39 , 2025 2025
Analyzing the effect of portfolio turnover, expense ratios, and risk: A comparative study between thematic and large cap funds P Raval, B Tanna, P Pandya, A Joshi Digital Transformation and Sustainability of Business, 421-424 , 2025 2025
A study analyzing student's behavior towards preference for abroad studies A Trivedi, J Manglani, J Madhani, A Joshi Digital Transformation and Sustainability of Business, 339-342 , 2025 2025
Enhancing financial transparency in digital eco-systemml: A smart PLS analysis J Manglani, P Raval, B Tanna, A Joshi Digital Transformation and Sustainability of Business, 416-420 , 2025 2025
Examining digital tools' influence on Indian students' higher education decisions: A brief review on impactful marketing B Pethania, A Joshi Digital Transformation and Sustainability of Business, 195-198 , 2025 2025
Explore the role of trust models in the B2B market for dehydrated food powder buying intention R Khaire, A Joshi, J Nagvadia, R Sarvaiya, P Shukla, R Rajai Digital Transformation and Sustainability of Business, 31-35 , 2025 2025
Cities in India and their MSW management: A literature analysis A Joshi, KSV Shiva, D Vamsi, P Raval Digital Transformation and Sustainability of Business, 351-355 , 2025 2025
An empirical study on social media and modern marketing strategies in Nepal S Shukla, A Joshi Digital Transformation and Sustainability of Business, 382-386 , 2025 2025
The investigation of CGI characters resembling cartoons on consumer behavior A Joshi, S Sunnetha, TR Reddy, K Jobanputral Digital Transformation and Sustainability of Business, 364-368 , 2025 2025
FACTORS INFLUENCING THE YOUTHS’INTEREST ON AGRICULTURAL ENTREPRENEURSHIP IN NAWALPARASI DISTRICT, NEPAL S Shukla, A Joshi SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES 21 (1), 85-92 , 2025 2025
Factors Driving Adoption of Blockchain Technology in Education, Supply Chain and Financial Services: A Review Paper AA Rajdev, K Bhatt, A Raninga, A Joshi, S Suneetha International Conference on Computational Intelligence in Machine Learning … , 2023 2023
Factors Influencing Acceptance of Fin-tech Service Amongst Banking Customers: An Empirical Analysis with an Extended TAM Model T Ranpariya, A Joshi Available at SSRN 5095056 , 2023 2023
FACTORS INFLUENCING MOBILE PAYMENT SERVICES AND THE ROLE OF GENDER: EXTENDING THE UTAUT MODEL WITH PRIVACY RISK ASSESSMENT T Ranpariya, A Joshi Sankalpa 13 (2), 1-10 , 2023 2023
