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Dr. M. S. Yathish Chandra

Associate Professor Department of Management Studies · Visvesvaraya Technological University

https://researchid.co/yathishchandra18
@vtu.ac.in
5Google Scholar Citations
1Google Scholar h-index

Research Interests

Artificial Intelligence, Business Analytics, BIG Data, Leadership, Stress Management, Operations Management, TQM, Marketing Management and Human Resource Management

Education

B E Mechanical MBA Marketing NET(UGC) Ph.D

Recent Google Scholar Publications

  1. A DETAILED STUDY ON THE VARIOUS FACTORS THAT MAKE THE DIFFERENTIATION IN THE SALES PROMOTION PRACTICES AND CRM ACTIVITIES AT SELECT RETAIL OUTLETS IN MYSORE CITY.
    CLEAR International Journal of Research in Commerce & Management 12 (2) , 2021, 2021
  2. Green Marketing Strategies to Enhance Sustainability and Profitability of Handloom Silk in Karnataka
    International Journal of Management and Social Sciences (IJMSS) 8 (2.5), 104-106 , 2019, 2019
  3. Stress Management - An Overview
    International Journal of Management and Social Sciences (IJMSS) 8 (2.5), 100-103 , 2019, 2019
  4. A Study on Impact of Corruption in Local Governance with Special Reference to Yellapur Taluq
    One Day National Seminar on Evaluation of Economic Reforms from Indian … , 2019, 2019
  5. Entrepreneurship and Addictive Manufacturing at Radient Industry in Mysuru
    One Day National Conference on Contemporary Issues and Challenges of … , 2019, 2019

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