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Vinod Kumar

Associate Professor · FLAME University, Pune

https://researchid.co/vkm_8383
@flame.edu.in
72Scopus Publications
2234Google Scholar Citations
22Google Scholar h-index
34Google Scholar i10-index

Research Interests

Digital Marketing Sustainability Marketing

Recent Scopus Publications

  1. Investigating switching intentions of patients to healthcare robots: a push–pull-mooring theory perspective
    Bottom Line, 2026
  2. Tracing the origins of manipulation: modeling the enablers behind dark patterns usage in e-commerce through TISM and MICMAC analysis
    Global Knowledge Memory and Communication, 2026
  3. Current Trends and Future Research Possibilities on Child Consumerism: A Bibliometric Analysis (1978–2024)
    Review of Management Literature, 2026
  4. Hype to hurdles: an exploration of metaverse barriers through grey influence analysis (GINA)
    Marketing Intelligence and Planning, 2026
  5. Barriers in the adoption of cold supply chain – a contextual parameter analysis
    British Food Journal, 2026

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