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SUMIT KUMAR

Asst. Professor, TMIMT (College of Management) · Teerthanker Mahaveer university

https://researchid.co/sumit888
@tmu.ac.in
272Google Scholar Citations
6Google Scholar h-index
2Google Scholar i10-index

Recent Google Scholar Publications

  1. Balancing Semantic Relevance and Engagement in Related Video Recommendations
    2025 IEEE 8th International Conference on Multimedia Information Processing … , 2025, 2025 | Citations: 1.0
  2. Role of Social Media Engagement (Likes, Shares, Comments) in FMCG Brand Preference in Western Uttar Pradesh
    International Scientific Journal of Engineering and Management (ISJEM) 4 (7 … , 2025, 2025
  3. REVIEW OF CONSUMER BEHAVIOR THEORIES IN THE AGE OF SOCIAL MEDIA
    Archives , 2025, 2025
  4. Customer Satisfaction towards Online Shopping
    Science, Education and Innovations in the Context of Modern Problems, doi … , 2025, 2025
  5. Social Media Listening and Brand Reputation Management in Higher Education
    Transforming Outcome - Based Education with Social Media Strategies and AI … , 2025, 2025

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