Sujata Joshi
Professor · Symbiosis Institute of Digital and Telecom Management (SIDTM), Symbiosis International (Deemed University)
Research Interests
Consumer behaviour, Customer experience, Customer engagement, Applications of technology in marketing, Branding, Strategy
Biography
Dr Sujata Joshi is Professor of Marketing and Strategy with an experience of 26 plus years. Currently working with Symbiosis Institute of Digital & Telecom Management, Symbiosis International (Deemed University), her research areas include Consumer-Behaviour, Branding, Customer-Engagement, Customer-Experience, Strategy. She has published many papers in national and international journals in these areas and also won the best paper awards for several papers presented in international conferences. She was awarded the Winner of Emerald Literati Award 2019 for Highly Recommended Paper published in Information Technology & People Journal (ABDC “A” listed). She has undertaken marketing related consulting assignments in the areas of Customer experience, VAS, Retailer Loyalty, and B2B sales for telecom companies.
Education
Phd, SET, MBA, Mcom, Bcom
Recent Scopus Publications
- A review of cybersecurity in smart cities and intelligent transport systems
- Emerging Research Themes in AI-Based Supply Chains, Transportation and Logistics: A Bibliometric Analysis
- AI, IoT wearable, and implantable devices in smart healthcare
- Harnessing AI-driven chatbots in healthcare for disease prediction
- Securing 5G Networks by Mitigating Cybersecurity Risks for Transformative Applications
Links
- ORCID https://orcid.org/0000-0002-5738-8881
- Google Scholar https://scholar.google.com/citations?user=NRAg34AAAAJ&hl=en
- Scopus https://www.scopus.com/authid/detail.uri?authorId=56554112100