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Dr. Sudip Basu

Assistant Professor, Management Department · Asansol Engineering College

https://researchid.co/sudipbasu88
@aecwb.edu.in
30Google Scholar Citations
3Google Scholar h-index

Biography

Dr. Sudip Basu has been Awarded Ph.D. Degree in Management from Department of Business Administration, Vidyasagar University, NAAC “A” Accredited, West Midnapur, West Bengal in 2022, MBA in Marketing & Finance (Both Major) specialization from the T. John Institute of Management & Science, Bangalore AICTE Approved, NAAC “A” Accredited under Bangalore University in 2012, BBA in Sales & Marketing specialization from Banwarilal Bhalotia College, Asansol NAAC “A” Accredited under The University of Burdwan in 2010. Currently he is Assistant Professor in Management Studies Department, Asansol Engineering College (JIS Group), Asansol from January, 2022 onwards (NBA Accredited), West Bengal, India. He is having more than 10 years of academic experience. His research areas include Stress Management, Credit Risk Management, Consumer Behaviour, Digital Marketing, Social Marketing and Advertising and Sales. He is the Author of a Book “Corporate Strategy” Thakur Publication Pvt.

Education

Ph.D. (Management), MBA, BBA, DFAS

Recent Google Scholar Publications

  1. Nilanjan Ray1, Somnath Chaudhuri2, Dillip Kumar Das3
    2026
  2. Harnessing AI for Sustainable Future Tourism Industry
    International Journal of Advances in Business and Management Research … , 2025, 2025 | Citations: 5.0
  3. The role of augmented reality in shaping online shopping preference: A systematic review
    Contemporary Business Practices and Sustainable Strategic Growth, 56-71 , 2025, 2025 | Citations: 2.0
  4. Driving The Future: The Interplay between Consumer Preferences and Technological Innovation in the Automobile Industry
    Contemporary Business Practices and Sustainable Strategic Growth, 72-91 , 2025, 2025
  5. Attaining Industry 5.0 Vision for Organizational Resilience and Sustainability
    JIS University, Kolkata , 2025, 2025

Research Outputs

1. Patent Published Titled “The Mediating Role of Leadership in Relationship between Human Resource Management Practices and Employee Using Structural Equation Modeling” in Intellectual Property India on 8th July 2022. 2.

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