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Dr. G. SOMASEKHAR

Associate Professor & Faculty of Operations and Marketing · Madanapalle Institute of Technology & Science, Madanapalle

https://researchid.co/somasekhar
@mits.ac.in
3Scopus Publications
23Google Scholar Citations
3Google Scholar h-index

Research Interests

Retailing Services Marketing Consumer Behavior

Recent Scopus Publications

  1. Bibliometric Content Analysis on Blockchain and Artificial Intelligence Integration in Business
    Indian Journal of Information Sources and Services, 2025
  2. Shopper segmentation using multivariate risk analysis for innovative marketing strategies
    International Journal of Asian Business and Information Management, 2021
  3. Predication of shoppers’ perceptual differences in traditional retail stores: An application of discriminant analysis
    International Journal of Mechanical Engineering and Technology, 2018

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