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Dr. J. Solomon Thangadurai

Assistant Professor, Department of Commerce · SRM Institute of Science and Technology, College of Science and Humanities

https://researchid.co/solomonthangadurai
@srmist.edu.in
22Google Scholar Citations
3Google Scholar h-index

Research Interests

Marketing, Human Resource Management, Finance, etc

Education

Ph.D Madras Christian College, Tambaram. University of Madras March 2019 M.Phil Madras Christian College, Tambaram. University of Madras 2014 M.Com Madras Christian College, Tambaram. University of Madras 2013 B.Com Madras Christian College, Tambaram. University of Madras 2011

Recent Google Scholar Publications

  1. The Influence of Artificial Intelligence on Green Purchase Intention: Investigating the Roles of Trust in AI and Environmental Attitude
    Journal of Marketing & Social Research 2, 67-74 , 2025, 2025
  2. THE IMPACT OF ARTIFICIAL INTELLIGENCE ON GENERATION Z’S ONLINE FASHION PURCHASE INTENTIONS
    TPM–Testing, Psychometrics, Methodology in Applied Psychology 32 (S9 (2025 … , 2025, 2025
  3. The Intervening Role of Perceived Value and Emotional Intelligence in Relationship Marketing Strategies and Customer Relationships
    Pakistan journal of life and social sciences 23 (1) , 2024, 2024 | Citations: 1.0
  4. YOUNG PEOPLE'S OPINIONS ABOUT THE ELECTRONIC BUS FLEET SERVICES PROVIDED BY KARNATAKA GOVERNMENT IN TERMS OF ITS SERVICE EXCELLENCE TOWARDS ENVIRONMENTAL SUSTAINABILITY
    CAHIERS MAGELLANES-NS 6 (2), 319-327 , 2024, 2024
  5. HARNESSING ARTIFICIAL INTELLIGENCE FOR INNOVATIVE CUSTOMER RELATIONSHIP BUILDING: A MULTI-DIMENSIONAL ANALYSIS
    CAHIERS MAGELLANES-NS 6 (1), 1651-1662 , 2024, 2024

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