View Profile

Simone Regina Didonet

School of Business · Federal University of Paraná

https://researchid.co/simonedidonet
@ufpr.br
40Scopus Publications
1225Google Scholar Citations
18Google Scholar h-index
26Google Scholar i10-index

Research Interests

marketing strategy, small business marketing, marketing strategies in the value chain, innovation management

Recent Scopus Publications

  1. The impacts of Brand Activism on firm value: an emerging market perspective
    Journal of Business Research, 2025
  2. Unlocking market information use in small firms: exploring the nexus of market orientation, ownership and small firm market performance
    International Journal of Entrepreneurial Behaviour and Research, 2025
  3. THE MEDIATING EFFECT OF EXPORT MARKET ORIENTATION ON THE RELATIONSHIP BETWEEN INNOVATION CAPABILITIES AND EXPORT PERFORMANCE: THE CONTEXT OF SMALL AND MEDIUM-SIZED COMPANIES
    Revista Brasileira De Marketing, 2024
  4. The Yin and Yang Model of Value Co-Creation in the Non-Profit Sector
    Business Perspectives and Research, 2024
  5. How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes
    Management Research Review, 2024

Links