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SHEELA B

Associate Professor, Commerce PA & AF · HINDUSTHAN COLLEGE OF ARTS & SCIENCE, COIMBATORE

https://researchid.co/sheelab
@hicas.ac.in
2Google Scholar Citations
1Google Scholar h-index

Research Interests

MARKETING, CONSUMER BEHAVIOUR

Education

M.Com., M.Phil., UGC NET Doing Ph.D (COMMERCE)

Recent Google Scholar Publications

  1. An Observational study on sustainable urban development and Smart cities with special reference to Coimbatore City
    AICTE sponsored Two Day National Conference on "Climate Action & Green … , 2026, 2026
  2. An Empirical Study of Empathy and cultural diversity in early childhood Curriculum Development
    Families in Transition: The Socilogue of Indian households in comtemporary … , 2026, 2026
  3. Ethical Issues and Consumer Perception of AI in Marketing
    AI and Innovation for Smart India Transforming Finance and Marketing Shanlax … , 2026, 2026
  4. Fintech Innovations : Altruist AI Reshaping the Indian Financial Services
    The Future of Global Business AI-Driven sustainability and Multi … , 2026, 2026
  5. Artificial Intelligence in the Modern Era of Trading: Revolutioninzing Financial Markets
    Sustainability in Supply Chain Management: A Study of Best Practices 4, 158-162 , 2025, 2025

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