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Dr.K.Sharath Babu

Professor of Department of Management Studies · Geethanjali College of Engineering and Technology

https://researchid.co/sharathbabu
@geethanjaliinstitutions.com
32Google Scholar Citations
3Google Scholar h-index
2Google Scholar i10-index

Biography

PROFESSOR

Education

B.Tech,MBA, M.Phil, Ph.D , UGC NET

Recent Google Scholar Publications

  1. Disrupting the Traditional Media Landscape : A Study on Changing Consumer Preferences and the Dominance of OTT
    Communication and Management Journal 8 (1), 165 , 2024, 2024.0
  2. Impact of Select National and International Incidents on Gold and Silver Prices in India
    International Journal of Business and Management Research 11 (1), 34-39 , 2023, 2023.0
  3. The Approach of Digital Marketing is Being Revolutionized by Machine Learning Possibilities
    2023 International Conference on Computer Communication and Informatics … , 2023, 2023.0 | Citations: 3.0
  4. The Power of Green Marketing Strategies and Consumer Behaviour
    Communication and Management Journal 8 (1), 165 , 2023, 2023.0
  5. PUBLICITY RIGHT AND RIGHT TO PRIVACY: AN INDIAN PERSPECTIVE
    湖南大学学报 (自然科学版) 49 (06) , 2022, 2022.0 | Citations: 1.0

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