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P shalini

Professor · Vels Institute of Science, Technolgy and advanced studies

https://researchid.co/shalini
@velsuniv.ac.in
23Scopus Publications

Education

MBA, Ph.D, (FPMPT IIMR)

Recent Scopus Publications

  1. Systematic literature review on marketing analytics
    Aip Conference Proceedings, 2026
  2. A Cultural Lens on Corporate Social Responsibility: Unlocking CSR and Employee Happiness
    Developing an Architecture of Future Ready Business Excellence, 2026
  3. Systematic Review on Online Brand Advocacy's (OBA) Antecedents and Consequences
    Indian Journal of Information Sources and Services, 2026
  4. Digital Storytelling and Creative Arts as Tools for Mindflourish and Wellfulness in Higher Education
    Promoting Mindfulness Flourishing and Wellness in Higher Education Through the Arts, 2026
  5. AI at the Crossroads of Compliance and Crime: Rethinking AML in the Digital Age
    Financial Corruption and Money Laundering in the AI Era, 2025

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