Seow Ai Na
Senior Lecturer at Universiti Tunku Abdul Rahman (UTAR) 拉曼大學 · Universiti Tunku Abdul Rahman (UTAR)
Biography
Seow Ai Na has over 25 years of corporate working experience before becoming an academician. She earned her MBA from Heriot-Watt University in the UK. In her early years, she was associated with the education industry and trained in accounting and business management. After gaining her professional qualification as a chartered company secretary from The Institute of Chartered Secretaries and Administrators (ICSA) in the UK, she joined consulting firms to offer company secretary, tax and audit services. Later, she moved to the commercial sector, where she gained experience in strategic planning, operations management, business development and retail management. She earned her PhD and currently works at the University Tunku Abdul Rahman (UTAR), Perak Campus, Malaysia. Her scientific research interests include health tourism, tourists' behaviour, educational studies and small and medium enterprises. She has published many papers in research journals with a high impact factor.
Recent Google Scholar Publications
- Behavioral determinants of long-term care insurance acceptance in Malaysia
- From desire to online learning effectiveness: the roles of attitude, emotion, self-efficacy, learning behaviour, and social influence
- University Student Engagement in Online Distance Learning in Malaysia: A Study Demands–Resources Perspective
- The influences of macro-environmental factors on renewable energy development
- Enhancing Tourism Small and Medium‐Sized Enterprises' Business Resilience in the Hospitality Industry: Information Technology Capability, Supply Chain Collaboration and …
Links
- ORCID https://orcid.org/0000-0001-7693-9100
- Google Scholar https://scholar.google.com/citations?user=o_XWLa4AAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=https%3A%2F%2Fwww.scopus.com%2Fauthid%2Fdetail.uri%3FauthorId%3D57200408208