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SENTHIL KUMAR C P

Asst.Proffesor, Department of Commerce · Guru Nanak College

https://researchid.co/senthilkumarcp
@gurunanakcollege.edu.in
10Google Scholar Citations
2Google Scholar h-index

Recent Google Scholar Publications

  1. AN EMPIRICAL STUDY ON CONSUMER PREFERENCE TOWARDS SUPERMARKETS
    The Online Journal of Distance Education and e-Learning 11 (2), 1950-1953 , 2023, 2023 | Citations: 1.0
  2. Brand Consciousness and Stock Obtainability of Gen Y & Gen X Consumers – An Empirical Examination in Amid Of Covid-19 Lockdown Period
    African Journal of Business and Economic Research 15 (3), 1-11 , 2020, 2020
  3. Determinants of Brand Loyalty Among Female Millennial Cyber Shoppers–An Empirical Investigation
    International Journal of Advanced Science and Technology 29 (7), 8861-8871 , 2020, 2020 | Citations: 3.0
  4. Determinants of Work Life Balance Among Women in Chennai City
    International Journal of Recent Technology and Engineering (IJRTE) 8 (4S3 … , 2019, 2019 | Citations: 4.0
  5. The Role and Perception of Customer on Buying Behaviour Towards Real Estate Industry
    International Journal of Recent Technology and Engineering 8 (4S3), 205-208 , 2019, 2019 | Citations: 2.0

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