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SRMIST

Associate Professor & Management Studies · SRMIST, Trichy

https://researchid.co/senknat
@ist.srmtrichy.edu.in
64Google Scholar Citations
4Google Scholar h-index
1Google Scholar i10-index

Recent Google Scholar Publications

  1. ASSESSING HOTEL SUSTAINABILITY IN TRICHY: INSIGHTS FROM GUEST PERSPECTIVES.
    Lex Localis: Journal of Local Self-Government 23 , 2025, 2025
  2. Social Media Use and Early Adolescents Academic Achievement: Variations by Parent-Adolescent Communication and Gender
    Journal of Marketing & Social Research 2, 226-232 , 2025, 2025
  3. Application Of Graph Theory In The Success Of Managing Hospitals-A Critical Analysis
    Frontiers in Health Informatics 13 (3), 5288-5299 , 2024, 2024
  4. Selling Orientation-Customer Orientation (SOCO) Behaviour of the Medical Sales Person and its relationship with Customer's Trust towards Salesperson.
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024, 2024 | Citations: 2.0
  5. A study on the sustainable marketing on the snacks food industry in selected districts in Tamilnadu with special reference to Aswin sweets
    Industry 5.0: A New Prospect for Business and Industrial Transformation 1, 1 , 2024, 2024

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