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Olowo Ahmed AbdulGaniyu

University of Ilorin, Ilorin, Nigeria

https://researchid.co/sen.olowo
@unilorin.edu.ng
8Google Scholar Citations
2Google Scholar h-index

Recent Google Scholar Publications

  1. Marketing Ethics and Consumer Buying Behaviour in Informal Retail Settings: A Desk Research Approach
    2025.0
  2. IMPACT OF ELECTRONIC MARKETING ON CUSTOMERS’LOYALTY TO FAST-MOVING CONSUMER GOODS (FMCGs) IN LAGOS STATE
    UNILAG Journal of Business 10 (2), 49-59 , 2024, 2024.0
  3. Marketing Ethics and Contemporary Sales force in the Hospitality Industry
    Department of Industrial Relations and Personnel Management, Faculty of … , 2024, 2024.0
  4. Relationship Marketing and Performance of Online Micro Businesses
    Department of Marketing, Faculty of Management Sciences, University of … , 2024, 2024.0
  5. Retention Strategy and Customer Loyalty: An Analysis of the selected 2nd Generation Banks, Ilorin, Nigeria
    Ilorin Journal of Administration and Development 7 (1), 123-135 , 2023, 2023.0 | Citations: 1.0

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