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Saravanan R

Doctoral Researcher, PG and Research Department of Commerce · Nallamuthu Gounder Mahalingam College

https://researchid.co/saravanan1999
@ngmc.org
4Google Scholar Citations
1Google Scholar h-index

Research Interests

Integration of Social marketing and neuromarketing in educational sector

Biography

I am a doctoral researcher in commerce (2023–2026) with a strong academic background and a clear focus on research in marketing and finance. I completed my M.Com with a CGPA of 8.7 and was awarded a gold medal for academic excellence, and I hold a B.Com with a CGPA of 8.4. I have also qualified both UGC-NET and SET, establishing my eligibility for Assistant Professorship. Throughout my academic journey, I have consistently maintained high performance, securing 97% in higher secondary education and 92.4% in SSLC. My research interests lie in interdisciplinary areas, particularly in understanding consumer behavior using advanced analytical and emerging research approaches.

Education

Ph.D. (2023–2026) – Pursuing M.Com (2020–2022) – CGPA: 8.7 B.Com (2017–2020) – CGPA: 8.4 HSC (2017) – 97% SSLC (2015) – 92.4%

Recent Google Scholar Publications

  1. Environmental Implications of Artificial Intelligence: Balancing Ecological Costs and Sustainable Growth Pathways
    International Journal of Applied and Scientific Research 4 (2), 73-80 , 2026, 2026.0
  2. The Neuromarketing Landscape in India: A Theoretical Review of Evolution, Methodologies and Ethical Frontiers
    Journal of Education, Society and Behavioural Science 39 (1), 89-99 , 2026, 2026.0
  3. Exploring the Influence of Demographics, Awareness, and Inducing Factors on Preference of Railway Services
    Atna Journal of Tourism Studies 21 (1) , 2026, 2026.0
  4. DETERMINANTS OF THE USAGE LEVEL OF AI APPLICATIONS IN THE PURCHASE DECISION-MAKING
    GREEN ACCOUNTING 2.0: TECHNOLOGY IMPACT OF INNOVATION AND SUSTAINABILITY 1 … , 2025, 2025.0
  5. Awareness Level of Female College Students on Entrepreneurial Skills in Pollachi: An Exploratory Study
    Journal of Education, Society and Behavioural Science 38 (4), 255-265 , 2025, 2025.0

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