Sara Cristina Alves dos Santos
Universidade Nove de Julho · Centro Paula Souza
Biography
Served as an Innovation Agent at Agência Inova Paula Souza. Currently works as a Pedagogical Coordinator and Professor at Centro Paula Souza, an institution recognized as a Science and Technology Institute (ICT). Coordinated
Education
Currently pursuing a Ph.D. in Business Administration with a focus on Strategy and Organizations. Holds a Master’s degree from the Graduate Program in Business Administration (PPGA) at Universidade Nove de Julho (2024), with research developed at CAPES (Brazilian Federal Agency for Support and Evaluation of Graduate Education – Ministry of Education). Specialist in Advertising and Marketing from the School of Communications and Arts (ECA) at the University of São Paulo (USP). Bachelor’s degree in Business Administration from the Faculty of Human Sciences at IM and a Bachelor’s degree...
Recent Google Scholar Publications
- Uso de aplicativo móvel e Customer Relationship Management (CRM) como estratégias competitivas alinhadas com a teoria das capacidades dinâmicas
- USE OF MOBILE APPLICATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS COMPETITIVE STRATEGIES ALIGNED WITH THE THEORY OF DYNAMIC CAPABILITIES.
- Fuga de cérebros: proposta de um modelo de gestão do programa de doutorado pleno CAPES à luz da visão baseada em recursos
- Uso de aplicativo móvel como estratégia competitiva para uma empresa de médio porte à luz da teoria das capacidades dinâmicas
- Água aos Cântaros-Os reservatórios da Cantareira: um estudo de arqueologia industrial
Links
- ORCID https://orcid.org/0009-0002-2590-501X
- Google Scholar https://scholar.google.com/citations?user=0ZftrEsAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None