View Profile

sankar c

Associate Professor of Commerce, · Associate Professor of Commerce, Department of Commerce, Vivekanandha College of Arts & Science for Women (Autonomous), Tiruchengode-637 205.

https://researchid.co/sankarzee.c
@vicas.org
2Scopus Publications
84Google Scholar Citations
4Google Scholar h-index
3Google Scholar i10-index

Research Interests

In addition to his core specializations, Dr. C. Sankar, Ph.D., has actively engaged in several interdisciplinary teaching and research areas that complement contemporary developments in commerce and management education. His extended teaching interests include...

Biography

Dr. C. Sankar, Ph.D., is an accomplished academician and researcher with more than fifteen years of experience in teaching, research, and institutional development. He is currently serving as an Associate Professor of Commerce at Vivekanandha College of Arts and Science for Women (Autonomous), Tiruchengode, Tamil Nadu. He holds multiple qualifications including M.Com., MBA, M.Phil., and Ph.D. in Commerce from Periyar University. His areas of specialization span Banking, Insurance, Marketing, and Accounting, with a strong foundation in research methodology and data analysis. He has made significant contributions to research and scholarship. He has published 59 research papers in reputed national and international refereed journals, authored seven books, and edited an equal number of volumes with ISBN. His work has been widely cited, reflecting the academic impact of his contributions. He has also presented papers at over 45 national and international conferences, and attended more than

Education

M.Com., MBA, M.Phil., and Ph.D.

Recent Scopus Publications

  1. Impact of Young Investors’ Behaviour on Investment Decision-An Empirical Study in Equity Market
    International Journal of Accounting and Economics Studies, 2025
  2. Customer attitudes towards organic products and their impact on satisfaction - an empirical study
    International Journal of Green Economics, 2023

Grants / Consultancy

Minor Research Project (ICSSR – Indian Council of Social Science Research) Principal Investigator (PI) 3,50,000 Completed.

Links