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Samiha Chemli

Associate Professor in Hospitality and Tourism Management · University of Deusto

https://researchid.co/s.chemli
@deusto.es
9Scopus Publications
399Google Scholar Citations
6Google Scholar h-index
2Google Scholar i10-index

Biography

Samiha Chemli is an Associate Professor in Hospitality and Tourism Management and University Relations Coordinator at the University of Deusto, With more than 18 years of international teaching and research experience. She is also the General Secretary of Africa of the World Rural Tourism Council. Prior to her current role, she was the Director of Graduate Programs in Hospitality and Tourism and Head of the Academic Committee (Woosong University, South Korea); Associate Professor and Director of the Master in Hospitality and Tourism Program (University of la Manouba, Tunisia) and Guest Professor (UCB, UK). She is also an expert in Hospitality and Tourism, with extensive experience and a consistent track record of leading companies, managing cross-business teams, and providing leadership and consulting services.

Recent Scopus Publications

  1. When algorithms become travel planners: Benchmarking Agentic Ai in Web 3.0 Tourism
    Journal of Engineering and Technology Management Jet M, 2026
  2. Strategic Non-Monetary Reward Integration in the European Event Sector: Enhancing Employee Engagement and Organizational Agility
    Strategic Change, 2026
  3. Skills mismatch and digital skill shortages in tourism: impact on graduate employment and implications for higher education
    International Journal of Technology Enhanced Learning, 2024
  4. TOURISM TAKES A HIT: THE DEVASTATING IMPACT OF TERRORISM ON ICONIC DESTINATIONS
    Tourism and Hospitality Management, 2024
  5. Descriptive Analysis of the Recent Advances of Film-Induced Tourism: Identification of Strengths, Gaps and Opportunities
    Academica Turistica, 2022

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