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DEIVA VEERALAKSHMI R

Assistant Professor of Business Administration · Govindammal Aditanar College for Women Tiruchendur

https://researchid.co/rdeivaveeralakshmi
@gacw.in
9Google Scholar Citations
1Google Scholar h-index

Research Interests

Entrepreneurship

Education

M.B.A., M.A. (Public Administration)., M.Com Education Management., M.phil Management, M.Sc., psychology., P.G.D.C.A., Ph.D Business Administration, SLET, NET

Recent Google Scholar Publications

  1. Awareness about social marketing strategies of HUL & its impact on consumer preference for its products
    asia pacific journal of Research 1 (06), 22-27 , 2019, 2019.0
  2. A study on online shopping behaviour of customers
    International Journal of Scientific Research and Management, 28-32 , 2013, 2013.0 | Citations: 9.0
  3. A Study on the Leadership Style and Its Impact on Job Satisfaction and Job Performance of the Employees in Sterlite Copper Private Limited, Thoothukudi

Grants / Consultancy

None Motivation and Psychological counselling

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