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Dr. Rajni Bala

Assistant Professor, Chitkara Business School, Chitkara University · Chitkara Business School, Chitkara University

https://researchid.co/rajnibala
@chitkara.edu.in
77Google Scholar Citations
4Google Scholar h-index
2Google Scholar i10-index

Education

Ph.D. In Business Administration

Recent Google Scholar Publications

  1. A Critical Analysis of Fraud Cases on the Internet
    Innovations in Cryptocrime and Financial Fraud, 315-340 , 2026, 2026
  2. A Critical Analysis of Fraud cases on the Internet, Innovations in Crypto Crime and Financial Fraud, IGI Global
    IGI Global, 315-339. , 2025, 2025
  3. Achieving Sustainable Development Goals by Sustainable Marketing Practices: An Integrated Approach to Environmental, Social, and Economic Sustainability
    Sustainable Development Goals: The Impact of Sustainability Measures on … , 2024, 2024 | Citations: 5.0
  4. Virtual Reality in Education: Benefits, Applications and Challenges
    Transforming Education with Virtual Reality, 165-180 , 2024, 2024 | Citations: 21.0
  5. Navigating Consumer Engagement: Unveiling the Influence of Social Media Influencers
    Global Perspectives on Social Media Influencers and Strategic Business … , 2024, 2024 | Citations: 2.0

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