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Prof. Vidyadhar Reddy Aileni

Professor · Institute of Public Enterprise

https://researchid.co/prof.avreddy
@ipeindia.org
4Scopus Publications
537Google Scholar Citations
7Google Scholar h-index
6Google Scholar i10-index

Research Interests

Marketing, Advertising, Strategy

Education

MBA, Ph.D., FDP ( IIMA)

Recent Scopus Publications

  1. TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision
    Journal of Promotion Management, 2022
  2. Consumer Satisfaction and Perceived Quality of Health Care Services in Corporate Hospitals-A Study
    Developments in Marketing Science Proceedings of the Academy of Marketing Science, 2015
  3. Perceived Service Quality and Customer Satisfaction in a Public Sector Bank of India-A Study
    Developments in Marketing Science Proceedings of the Academy of Marketing Science, 2015
  4. Consumer Satisfaction and Perceived Quality of Out-patient Health-care Services
    Global Business Review, 2003

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