Dr Preeti Sharma
Professor & Head School of Business Management · University of Engineering & Management,Jaipur
Research Interests
MARKETING & FINANCE
Biography
Prof Dr.Sharma has Strong academic background with ample extra-curricular exposure of Teaching, Research, Administration, Training and consultancy. Presently spearheading the efforts to accomplish the academic objectives and excellence of UEM Jaipur, as Head, School of Business Management. She is gold medalist from Sophia college Ajmer, completed her MBA and PhD from Banasthali Vidyapith. A prolific writer; Dr. Sharma has authored 4 Books and published more than 35 research papers in various National and International journals of repute. She is on the International Editorial advisory boards as a Member in International Peer reviewed journals. She received several awards for her outstanding academic achievements like Young Researcher Award , Best Academician of the year , Rashtra Srijan Shiksha Ratan for outstanding contribution in the field of Education Management & Research, Bharat Vidhya Shiromani Award for outstanding achievement in the field of Education, Best Educationist Award
Education
PhD from Banasthali Vidhyapith.- 2012 Topic: A Study of Retail Investment Preference in Indian Mutual Fund Industry with Special Reference to Rajasthan MBA(Dual Specialization) Marketing and Finance from Banasthali Vidyapith-2005 MA Economics from MDS University Ajmer-2013 BA (Eco Hons) from Sophia College Ajmer-2003
Recent Google Scholar Publications
- Statistical Evaluation of Hybrid and ELSS Mutual Fund Performance Employing Sharpe, Treynor, & Jensen Models
- Artificial Intelligence (AI) Integration for Industrialized Marketing and Management for Transforming Businesses Operations in Africa
- The Study of Preferences of Investors for Investment in Mutual Fund
- Enhancing Customer Experience in E-Commerce: The Role of AI in Business Intelligence
- Can ChatGPT Satisfy All? An Experimental Evidence
Links
- ORCID https://orcid.org/0000-0003-2671-7395
- Google Scholar https://scholar.google.com/citations?user=XlCIvKoAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None