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Pravendra Dixit

Assistant Professor, Department of business administration · Mahatma Jyotiba Phule Rohilkhand university

https://researchid.co/pravendradixit143
@nmsndasscollege.org
12Google Scholar Citations
2Google Scholar h-index

Research Interests

Consumer Behaviour, sales management, NEP 2020, Artificial Intelligence

Recent Google Scholar Publications

  1. The Impact of Green Marketing Mix on Consumer Repurchase Intentions: Mediating Role of Environmental Consciousness in India
    International Journal of Research Publication and Reviews (IJRPR) 7 (1), 936-949 , 2026, 2026.0
  2. The Digital Persuasion Paradigm: Examining the Psychological and Sociological Impact of Social Media Influencers on Consumer Behavior
    International Journal of Research Publication and Reviews ( IJRPR) 6 (10 … , 2025, 2025.0
  3. “Bridging Higher Education and Industry: An Academic Evaluation of Curriculum Effectiveness in Skill Development for Employability
    International Journal of Scientific Research in Engineering and Management … , 2025, 2025.0 | Citations: 2.0
  4. AI-Powered Consumer Insights for Sustainable Business Practices: A Literature Review on Ethical Marketing and Green Consumerism
    Journal of Indian Institute for Engineering 4, 28 , 2025, 2025.0 | Citations: 3.0
  5. Evaluating the Effectiveness of Green Marketing Strategies in the Indian FMCG Sector: A Consumer Behavior Perspective
    Unnati International Journal of Multidisciplinary Scientific Research (U.I.J … , 2025, 2025.0

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