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Dr Pramod Goyal

Professor , MBA · Marwadi University

https://researchid.co/pramodg
@marwadiuniversity.ac.in
8Scopus Publications

Research Interests

Consumer behavior, Brand management, Service marketing and management, Retail, Sales CRM, Technology

Biography

Experienced Educationalist and Administrator with a demonstrated history of working in multiple industries like Pharma, FMCG, IT, and Management Education. Skilled in Product and Brand Management, Consumer Behavior, Consumer Psychology, Sales and Distribution Management, Rural Marketing, and Case studies. with a Doctor of Philosophy (Ph.D.) in Marketing from FMS Pt.JNIBM, Vikram University, Ujjain, M.P.

Education

PhD(Marketing), MBA(Marketing and System), M.Sc.,PGDCA, UGC-Net (Management), Microsoft Certified Educator.

Recent Scopus Publications

  1. AI, Ethics, and Engagement: Towards Responsible Personalization in Digital Marketing
    Communications in Computer and Information Science, 2026
  2. Digital Wallet Adoption in Rural India: Advancing Financial Literacy and Inclusion Through Smart Computing
    Communications in Computer and Information Science, 2026
  3. Influence of social media marketing on customer purchase intention in the fast-food sector in Uganda
    British Food Journal, 2025
  4. Green FinTech and Digital Payments: Driving Sustainable Development and Carbon Reduction in the Context of Urban Planning and Socio-Economic Transformation
    Journal of Applied Bioanalysis, 2025
  5. “Cybersecurity Threats and Trust Dynamics in Digital Payment Systems: An Analysis of Domestic Fraud and User Perspectives”
    Communications in Computer and Information Science, 2025

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