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Pragya Prashant Gupta

Professor and Dean, Faculty of Commerce and Management Studies, Future University, Bareilly - 243503, Uttar Pradesh, India · Future University

https://researchid.co/ppg8990
@futureuniversity.in
291Google Scholar Citations
3Google Scholar h-index
3Google Scholar i10-index

Biography

Dr. Pragya Prashant Gupta is a distinguished academician and administrator, currently serving as Professor and Dean at the Faculty of Commerce and Management Studies, Future University, Bareilly. With extensive experience across various universities, he is known for his innovative teaching methodologies that integrate case studies and simulations, enhancing students' analytical and managerial skills. An accomplished researcher, Dr. Gupta has pioneered the development of e-books and mobile learning applications, widely used at national and international levels. His academic contributions include multiple textbooks and digital initiatives that have significantly impacted the education sector, particularly during the COVID-19 pandemic. Beyond academia, he is a respected administrator, recognized for his leadership as Dean and Controller of Examinations. His strategic vision and commitment to excellence have greatly contributed to institutional development. Known for his integrity and prof

Education

1. MBA 2. LLB 3. Ph.D.* 4. M.Com 5. B. Com 6. Intermediate 7. High School 8. Ph.D. 9. PGDCA

Recent Google Scholar Publications

  1. Design Thinking and Artificial Intelligence-A value co-creation process for Organization Success
    Sustainable Global Societies Initiative 1 (3) , 2026, 2026
  2. Leveraging Artificial Intelligence for customer engagement value co-creation- A review and future research directions
    SGS Humanities & Management 1 (4), 30 , 2025, 2025
  3. Impact of Behavioural Finance on Retail Investor's Stock Market Decisions
    MSW Management 35 (2), 821-833 , 2025, 2025
  4. Assessment of Dietary Calcium Intake and Calcium Status Among Adolescent Girls in Coimbatore, India
    Journal of Carcinogenesis 24 (2), 568-578 , 2025, 2025
  5. Assessing Consumer Willingness to Adopt Ai-Based Personal Shopping Assistants
    European Economic Letters 15 (4), 677-682 , 2025, 2025

Research Outputs

1. A system and a method to facilitate AI-driven security analysis and portfolio optimization with an Integrated human rights impact assessment 2. System for Real-Time Employee Performance Tracking Using Multisource Feedback 3.

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