Paul Arun Kumar J
Research Scholar & Faculty of Management · SRM Institute of Science & Technology
https://researchid.co/paularunkumar
@srmist.edu.in
2Scopus Publications
Research Interests
Digital marketing, Consumer Psychology
Biography
I’m a researcher interested in practical, real-world issues in my field. My work focuses on clear methods, useful findings, and research that supports better decisions. I’ve completed several projects that strengthened my skills in analysis, writing, and presenting results.
Education
Doctor of Philosophy, Master of Business Administration, Bachelor of Business Administration
Recent Scopus Publications
- The S-O-R framework in action: The impact of source credibility, interactivity, and perceived usefulness on consumer engagement and trust in live streaming commerce
- THE INFLUENCE OF PERFORMANCE EXPECTANCY, HEDONIC MOTIVATION, AND EFFORT EXPECTANCY ON MOBILE AUGMENTED REALITY HABITS
Links
- ORCID https://orcid.org/0009-0000-2613-3125
- Google Scholar https://scholar.google.com/citations?pli=1&authuser=1&user=yWswvgkAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=59974750200