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Dr. Nilesh Kate

Associate Professor and Department of Marketing · Pune Institute of Business Management

https://researchid.co/nileshkate
@pibm.in
14Scopus Publications

Biography

Dr. Nilesh T. Kate is an Associate Professor of Marketing Analytics, Marketing Research and Operations Research at Pune Institute of Business Management, Pune. He holds a Ph.D. in Management, MBA in Marketing and Bachelors Degree in Mechanical Engineering. He has an industrial experience of two year. Dr. Nilesh’s teaching and research interests include Business Research Methods, Marketing Research, Operations Research, Marketing Analytics, Operations and Supply Chain Management. He has published cases in Harvard Business Review , Case Centre etc. He has more than 25 authored/co-authored publications in referred international journals and include high impact journals-SCOPUS AND ABDC Indexed. He has also Published 4 HBR Quick Cases in Harvard Business Publishing. He has authored/co-authored books on Marketing Research, Decision Science, Operations and Suuply Chain Management

Education

BE (Mechanical), MBA (Marketing), UGC-NET, SET, PhD

Recent Scopus Publications

  1. Metaverse Marketplace Development
    Marketing Perspectives on Phygitalization, 2025
  2. Deepfakes in action: Exploring use cases across industries
    Deepfakes and their Impact on Business, 2024
  3. Neuro-marketing as a subset of sensory marketing from lasting imprint becoming memory and impulsive buying
    Impact of Sensory Marketing on Buying Behavior, 2024
  4. Analyzing Smart Farming Technologies: A Study on Indian Farmers’ Adoption Trends
    Smart Agritech Robotics AI and Internet of Things Iot in Agriculture, 2024
  5. Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India: Through the Lens of Theory of Planned Behavior
    Indian Journal of Marketing, 2024

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