View Profile

Nikhilesh S.

Asst. Professor · PRPCEM, Amravati

https://researchid.co/nikhileshkariya
@prpotepatilengg.ac.in

Research Interests

Marketing and Advertising - Marketing Research, Marketing Management, Advertising Management, etc. Human Resource Management - Industrial Relations, Labour Laws, International HRM, etc. Research Methodology, Quantitative Methods, Statistics, Business Statistic...

Biography

Statistician, Researcher, Business Strategist, Academic Fellow & Trainer Prof. Nikhilesh Kariya is an eminent researcher and carries rich academic experience in Science, Commerce and Management & contributed several notable research in national & international conferences & journal publications. His

Education

MBA Marketing and Advertising, with concentration in Research Methodology, Marketing Research and Quantitative Methods, Amravati University (2005). MIRPM Human Resource Management, with concentration in Industrial Relations and Industrial Relations, Amravati University (2001). M.Sc. Statistics, with concentration in Quantitative Methods, Operations Research and Econometrics, Amravati University (1998).

Recent Google Scholar Publications

  1. Sustainability Parameters in Indian Advertising: A Case Study of Selected Ad Campaigns
    Sustainable Marketing: Transforming Consumer Behavior through ESG Strategies … , 2024, 2024.0
  2. CHILDREN CONSUMER TELEVISION ADVERTISING IN INDIA: A STUDY BASED ON EMOTION FACIAL EXPRESSION ANALYSIS OF FMCG SEGMENT
    “SANSMARAN” Management Research Journal 12 (1 and 2), 43-51 , 2022, 2022.0
  3. Normbrytande reklam idag: Ett branschperspektiv
    2017.0
  4. Breaking Harmful Social Norms: the Effects of Norm-Breaking Advertisements on Brand Image
    2015.0
  5. Special Issue for National Conference On Recent Advances in Technology and Management for Integrated Growth 2013 (RATMIG 2013)
    RATMIG 2013, https://www.ijaiem.org/RATMIG-2013.html , 2013, 2013.0

Links