Neha Gupta
Assistant Professor - Marketing · K J Somaiya Institute of Management
Research Interests
Retail banking, Mobile payments, CRM, Consumer Behaviour, Services Marketing, Marketing Management
Biography
Dr. Neha Gupta is Assistant Professor in the Department of Marketing and International Business at K J Somaiya Institute of Management. She has a Ph.D. in Management with specialization in marketing from Mumbai University and UGC-NET qualified in Management. She is a graduate in Commerce from Mumbai University and has completed her Master’s in Business Administration with a specialization in Marketing from NMIMS University. She has over 17 years of experience with 7 years in industry in the realms of sales & marketing and 10 years in academic. She has industry experience spread across as performer in managerial role with ABN Amro Bank, Trimac shipping company and Timex Group. She had been associated as trainer / faculty with institutes like IIBF, SPBT Banker’s Training Institute, ICFAI, Manipal University, ICAI, ITM and NMIMS University. Her teaching interests are in the area of Marketing Management, Services Marketing, Consumer Behaviour, Marketing Applications.
Education
B.Com, MBA (Marketing), UGC-NET, Ph.D. (Management)
Recent Google Scholar Publications
- Gamifying the binge: Role of brand passion and fear of missing out for over-the-top streaming platforms
- Effect of service quality on intention to invest in mutual funds: attitude as mediator and awareness as moderator
- A Study on the Impact of Digital Learning Portals in Enhancing Pedagogical Practices Adopted by Teachers
- Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention
- Selecting E-bikes using a multi-criteria integrated analytic hierarchy approach for sustainable transportation option
Links
- ORCID https://orcid.org/0000-0002-1499-526X
- Google Scholar https://scholar.google.com/citations?user=Vb7N3eUAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None