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Mushtaq Ahmad Darzi

Professor, Department of Management Studies · University of Kashmir

https://researchid.co/mushtaqad62
@kashmiruniversity.net
23Scopus Publications
1364Google Scholar Citations
14Google Scholar h-index
19Google Scholar i10-index

Research Interests

Finance, Accounting, Marketing Management, Human Resource Management, Project Management

Education

M. Com; M. Phil (Commerce); Ph D (Management); FDPM (Management)

Recent Scopus Publications

  1. Analyzing the online public sentiments related to Russia-Ukraine war over Twitter
    Global Knowledge Memory and Communication, 2025
  2. Impact of digital financial literacy on financial well-being: moderating role of gender and religiosity
    Journal of Financial Services Marketing, 2025
  3. Understanding Millennials and Gen Z's organic food buying intentions: A mediation and segmentation study
    Cleaner Waste Systems, 2025
  4. Investigating patient revisit intention in community health centres: a mediational study
    International Journal of Pharmaceutical and Healthcare Marketing, 2025
  5. Antecedents of consumer purchase intention and behavior towards organic food: the moderating role of willingness to pay premium
    British Food Journal, 2025

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