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Monika Gupta

Associate Professor · Chitkata Business School, Chitkara University, Punjab, India

https://researchid.co/monika18gupta
@chitkara.edu.in
30Scopus Publications
245Google Scholar Citations
9Google Scholar h-index
9Google Scholar i10-index

Research Interests

Neuromarketing, Consumer Behaviour, Marketing Management, Strategic Management, Services Marketing, Retail Marketing, Digital Marketing, Metaverse, Industrial Marketing, Customer Satisgaction, Customer Loyalty, Customer Relationship Management, Sales and Distr...

Biography

Ph.D, MBA with more than fourteen years of academic and four years of corporate experience

Education

Ph.D, MBA

Recent Scopus Publications

  1. Integrating IoT and Cybersecurity for Sustainable and Resilient Smart City Infrastructure
    Conference Proceedings 1st International Conference on Advancing Sustainable Solutions Through Technologies Icasst 2026, 2026
  2. Social proof: empowering social commerce through social validation
    Global Knowledge Memory and Communication, 2026
  3. Modeling the influence of online communities and social commerce
    Global Knowledge Memory and Communication, 2025
  4. Sand and Sustainability: A Review Paper
    10th International Conference on Advanced Computing and Communication Systems Icaccs 2024, 2024
  5. The Future of Hr Marketing Ai-Driven Approaches to Talent Acquisition and Management
    Intelligent Computing and Emerging Communication Technologies ICEC 2024, 2024

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