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Carla Ramos

None · Associate Professor of Marketing

https://researchid.co/mnpcsdmr10
@insper
21Scopus Publications
1911Google Scholar Citations
21Google Scholar h-index
24Google Scholar i10-index

Recent Scopus Publications

  1. Editorial: Transformations shaping contemporary industrial marketing - The 1st Industrial Marketing Management South America Summit
    Industrial Marketing Management, 2026
  2. Hybrid decision architectures: exploring how facilitated AI access reconfigures startups' organizational structures and decision-making
    International Journal of Entrepreneurial Behaviour and Research, 2026
  3. Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe
    Journal of International Marketing, 2025
  4. Multichannel relational communication strategy: does one-sized strategy fit all customers?
    European Journal of Marketing, 2024
  5. Dynamic and global drivers of salesperson effectiveness
    Journal of the Academy of Marketing Science, 2024

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