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Dr.M.Nagamalar

Assistant Professor / Management Studies · Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chennai

https://researchid.co/mnagamalar
@sdnbvc.edu.in
24Google Scholar Citations
2Google Scholar h-index
1Google Scholar i10-index

Research Interests

Marketing Management , Entrepreneurship,Finance and accounting, international business

Education

MBA MPhil PhD (Managememt Studies)

Recent Google Scholar Publications

  1. ADDICTION TOWARDS SOCIAL MEDIA AMONG YOUTH DURING COVID 19 PANDEMIC.
    Annamalai International Journal of Business Studies & Research 13 (1) , 2021, 2021 | Citations: 7.0
  2. Psychographic Impact on Preference and Satisfaction on Investment Products
    International Journal of Psychosocial Rehabilitation 24 (4), 1098 - 1103 , 2020, 2020
  3. A Study on Perception towards Social Media on Medical Tourism and Health Care Services
    Our Heritage 68 (62), 23-26 , 2020, 2020
  4. Impact of Social Media Sites (SMS) on Post Purchase Behavior of Tourism Customers
    International Journal of Recent Technology and Engineering (IJRTE) ISSN … , 2019, 2019 | Citations: 1.0
  5. A Study On Role Of Social Media In E-Learning
    THINK INDIA (Quarterly Journal) 22 (4), 6803-6808 , 2019, 2019

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