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Dr. Manoj Kumar

Assistant Professor - Marketing Strategy · GITAM (Deemed to be University) Hyderabad Campus

https://researchid.co/mkumar4
@gitam.edu
11Scopus Publications
212Google Scholar Citations
7Google Scholar h-index
5Google Scholar i10-index

Recent Scopus Publications

  1. Motivation to decision: A serially mediating effect of SWOM seeking, consultant source, information truthfulness, and source closeness in the Elaboration Likelihood Model lens
    Acta Psychologica, 2026
  2. Impact of information communication technology and dynamic service innovation capabilities on firm performance: the mediating role of dual innovation in the hospitality sector
    Benchmarking, 2025
  3. Internal marketing orientation and knowledge management process in individual competence enrichment: PLS-SEM modelling in Indian higher education scenario
    International Journal of Business Excellence, 2025
  4. Organizational IT support and knowledge sharing behaviour affecting service innovation performance: empirical evidence from the hospitality industry
    Vine Journal of Information and Knowledge Management Systems, 2024
  5. Information Communication Technology Enables Agricultural Innovation and Sustainable Growth of Agripreneurs
    Emerging Trends in Food and Agribusiness Marketing, 2024

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