Mehran Sohani
Master's Student, Department of Business Administration · Islamic Azad University, Tehran Medical Sciences
Biography
Academic researcher in Business Administration, specifically focusing on the strategic alignment of emerging technologies with organizational performance and marketing. My current research projects investigate the mediating and moderating roles of Artificial Intelligence (AI) and Business Intelligence (BI) capabilities in corporate outcomes. Additionally, I am actively exploring consumer behavior dynamics and human-computer interaction, with a specific focus on the "algorithmic aesthetics paradox" and perceived AI creativity in product design.
Education
M.Sc. Student in Business Administration (Marketing), Islamic Azad University B.A. in Commercial Advertising Management, University of Applied Science and Technology (UAST)
Links
- ORCID https://orcid.org/0009-0002-1045-7293
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None