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Manu Vasudevan Unni

Assistant Professor, Department of Management · St. Claret College

https://researchid.co/manuvasudevanunni
@claretcollege.edu.in
27Scopus Publications
165Google Scholar Citations
6Google Scholar h-index
2Google Scholar i10-index

Research Interests

Marketing (Consumer Behaviour, Advertising and Brand Management), Sales, International Business, Strategic Management and Research Methadology

Biography

I am a triple Master Graduate from France and India, with a proven record of academics and industrial experience, my research interests are widely focused on consumer behaviour, branding, strategy, international marketing and business.

Recent Scopus Publications

  1. AI and Machine Learning in K–12 and Higher Education
    Multilingual and Multicultural Identities in Education Teacher Training and Awareness, 2026
  2. Introduction to Digital Literacy in Early Childhood Education
    Building Digital Literacy in Early Childhood Education, 2026
  3. Research on Digital Privacy: Current State and Future Prospects
    2025 3rd International Conference on Sustainable Computing and Smart Systems Icscss 2025, 2025
  4. Fuzzy Logic and Genetic Algorithm Framework for Modelling Sustainable Customer Behaviour and Product Pricing in E-Commerce
    2025 IEEE 6th Global Conference for Advancement in Technology Gcat 2025, 2025
  5. Enhancing Recruitment Efficiency in HRM through Intelligent Resume Screening and Job Matching Using Fuzzy Logic and Ensemble Learning
    2025 IEEE 3rd Global Conference on Wireless Computing and Networking Gcwcn 2025, 2025

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