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Mansoor Ahmad

Assistant Professor, Department of Management · jamia hamdard

https://researchid.co/mansoorahmad0204
@jamiahamdard.edu
4Scopus Publications

Research Interests

Marketing , Small and Medium Enterprises, E-commerce

Education

Ph.D in Management MBA (Marketing)

Recent Scopus Publications

  1. Exploring the Determinants Influencing the Immersive Experience of Augmented Reality and Virtual Reality Applications: A Cross-Sector Study
    Digital Transformation of Business World A Managerial Perspective, 2025
  2. Sustainable fashion through the lens of AR/VR: conceptual framework
    International Journal of Retail and Distribution Management, 2025
  3. Determinants Impacting the Assimilation Stages of E-commerce in SMEs: A Modified TOE Framework
    International Journal of Electronic Commerce Studies, 2023
  4. A systematic review and analysis of determinants impacting adoption and assimilation of e-commerce in small and medium enterprises
    International Journal of Electronic Business, 2018

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