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Dr MAHTAB ALAM

ASSISTANT PROFESSOR · Bharati Vidyapeeth Institute of Management & Research

https://researchid.co/mahtabdelhi
@bvimr.com

Research Interests

Interest areas: Marketing, Strategic Management, Sales Management, Service Marketing, Sustainability etc.

Education

Ph.D (Management Studies) UGC NET (Management Studies) MBA BBA

Recent Google Scholar Publications

  1. Inclusive, Equitable, and Quality Higher Education in India: A Comparative Analysis with Developed Nations
    Indian Journal of Psychology 99 (4), 65-71 , 2024, 2024
  2. An Empirical Study Examining Social Media Platforms Usage among Generation Y in Delhi & NCR
    Journal of the K.R. Cama Oriental Institute 78, 10-18 , 2024, 2024
  3. Impact of Environmental Awareness, Frugality, and Green Consumer Values on Environmental Consciousness among Millennial Consumers.
    Pacific Business Review (International) 16 (2), 1-13 , 2023, 2023
  4. The impact of environmental consciousness, environmental attitude and perceived quality of green products on Green consumer behavior of millennials in NCT of Delhi
    IITM Journal of Business Studies (JBS) (UGC Care), 141-149 , 2022, 2022
  5. Surfing on Fashion Product Shopping Site: A Study of Generation X & Generation Y Consumers of Delhi & NCR
    Ansal University Business Review 6 (2), 41-49 , 2019, 2019

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