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Keysa Manuela C. Mascena

Associate Professor of Strategy and Sustainability · University of Fortaleza

https://researchid.co/keysamascena
@unifor.br
12Scopus Publications
976Google Scholar Citations
13Google Scholar h-index
20Google Scholar i10-index

Recent Scopus Publications

  1. Exploring the influence of family ownership and management on employee-centered corporate social responsibility practices in Brazilian firms
    Corporate Governance Bingley, 2026
  2. Does Purpose Matter? Examining Consumers Purchase Intention of for-Profit Social Enterprises (FPSE)
    Journal of Social Entrepreneurship, 2026
  3. Sustainable operations in the steel industry: a study in the business-to-business context
    Journal of Business and Industrial Marketing, 2025
  4. Born Globals’ Risk Perception and Internationalization in Emerging Markets
    Revista Brasileira De Gestao De Negocios, 2022
  5. Prioritizing stakeholders in project management: Application of the multicritery hierarchy analysis method - AHP
    International Journal of Professional Business Review, 2021

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