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Kashif Hussain

Professor · Asia Pacific University of Technology and Innovation

https://researchid.co/kash0786
@apu.edu.my
140Scopus Publications
6931Google Scholar Citations
34Google Scholar h-index
67Google Scholar i10-index

Biography

Professor Dr. Kashif Hussain is a renowned senior academic figure in Malaysia known for his expertise in research excellence and educational leadership for the past 23 years. He has made significant contributions to research and education, shaping the academic landscape in Malaysia and beyond. His research interests involve business and marketing with a focus on hospitality and tourism studies. He has published more than 125 papers in reputable journals and presented at international conferences, showcasing his depth of knowledge and expertise in the field (h-index: > 30, Citations: > 6,000). In addition, he is the board member, referee, and guest editor for several international journals. He is the founding editor of Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT-Scopus Indexed) and Asia-Pacific Journal of Futures in Education and Society (APJFES-New Journal). He has been involved in many collaborative research projects with other institutions and industry par

Recent Scopus Publications

  1. From Tourist Complaint Constraints to TCC 2.0: Reframing Tourist Complaint Behavior in AI-Mediated Service Recovery
    Tourism and Hospitality, 2026
  2. Gender-inclusive human resource management and females’ performance in the hospitality: A mixed-method study
    International Journal of Hospitality Management, 2026
  3. Analysis of consumers’ green intentions in the inchoate hospitality industry of Pakistan
    Journal of Islamic Marketing, 2026
  4. Benefits of Dark Tourism
    Emerald Handbook of International Dark Tourism, 2025
  5. Factors Influencing Destination Loyalty: A Sustainability Lens
    Tourism, 2025

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