Josraj Arakkal
Professor of Practice · Symbiosis Institute of Media & Communication
https://researchid.co/josraj.a
@simc.edu
2Scopus Publications
Research Interests
Consumer media consumption habits, impact of OTT / digital streaming platforms
Recent Scopus Publications
- OTT and live sports-indian premier league 2023 and its impact on the future of sports broadcasting in India
- The interactive effect of product involvement with brand familiarity and ad appeal on engagement: An eye-tracking study of youtube ads
Links
- ORCID https://orcid.org/0000-0002-4153-2762
- Google Scholar https://scholar.google.co.in/citations?view_op=new_articles&hl=en&imq=Josraj+Arakkal#
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57208670902