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Hamida Abdelsamie Mohamed El Sayed

Associate professor, Tourism studies.faculty of tourism and hotels · University of Sadat city

https://researchid.co/hamida
@usc.edu.eg
236Google Scholar Citations
9Google Scholar h-index
8Google Scholar i10-index

Research Interests

Social media marketing Interactive advertising Innovation and entrepreneurship

Recent Google Scholar Publications

  1. The Influence of Intrusive Marketing on Marketing Flexibility in the Airline Industry: An Employee Perspective
    Journal of the Faculty of Tourism and Hotels-University of Sadat City 9 (1/2 … , 2025, 2025 | Citations: 2.0
  2. The Influence of Deceptive Tactics of Marketing on Marketing Ambidexterity: Case Study of the Egyptian Airlines
    Journal of the Faculty of Tourism and Hotels-University of Sadat City 9 (1/2 … , 2025, 2025 | Citations: 2.0
  3. The Relationship Between Psychological Hardiness and The Performance of Travel Agencies Employees
    مجلة کلية السياحة والفنادق-جامعة مدينة السادات 7 (2), 20-40 , 2023 ‎, 2023
  4. The Effect of Spiritual Leadership on Innovative Behavior: An Applied Study on Employees of Telecommunication Companies in Egypt
    مجلة راية الدولية للعلوم التجارية 2 (7), 71-108 , 2023 ‎, 2023
  5. The impact of green innovation on sustainability performance in travel agencies and hotels: The moderating Role of environmental commitment
    International Journal of Hospitality and Tourism Systems 14 (2), 15-24 , 2021, 2021 | Citations: 62.0

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